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Reaching for an energy boost
USA Today (Society for the Advancement of Education), July, 2006
Summertime and the living is easy--says who? We can't speak for other households, but around here, the warm-weather months are flat-out crazy, as there now are more hours and better weather for both work and play. There's no time to be slow, as we're always on the go. So, when a thirst-quenching, pick-me-up is in order, we fuel up on FRS Plus Antioxidant Energy Drink.
Developed by Harvard University scientists and launched by renowned Balance Bar cofounder Dick Lamb (who ultimately sold his "Bar" to Kraft for $286,000,000), FRS Plus contains ingredients--including quercetin (typically found in the skins of apples, onions, and red grapes), green tea catechins, and vitamins B and C--that fight disease-causing free radicals before they can inflict cellular damage. Free radicals are associated with cancer, diabetes, arthritis, heart conditions, and Alzheimer's disease. Doubters as to whether FRS Plus actually helps athletes--as well as us ordinary folk--perform better and feel more energetic are referred to the double-blind study conducted by Pepperdine University's Holden McRae.
FRS Plus is available in four forms: Ready to Drink (orange, lime, and berry); Concentrate (original and low-calorie); and Chews and Powder (both in orange and lime).
For more information, visit www.frsplus.com.
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