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"Jheujing" your product well

USA Today (Society for the Advancement of Education),  March, 2005  

Not to get all metrosexual or anything, but one vital item brought to light by shows like "Queer Eye for the Straight Guy" is the importance of product, and, of course, jheujing it into your hair and skin properly. So we turned to aMenity, a new premium line of skin care products for men, consisting of Hair Raising Badger Shaving Brush ($29), Original Pink Shaving Cream ($19), Ahh ... After Shave Lotion ($21), Squeaky Clean Daily Cleanser ($24), and All Over Daily Moisturizer ($24). Incidentally, 25% of profits from the sale of Original Pink Shaving Cream will be donated to breast cancer research.

Invest in your face. The shave brush is made of 100% badger hair that expertly lifts your beard to ensure a close shave. Remember, create a thick and protective lather to minimize skin irritation.

Win every face off. Pairing the brush with aMenity's aerated shave cream will produce the most luxurious lather imaginable.

Put your best face forward. Make post-shave irritation a thing of the past with this cooling lotion that goes on quick, absorbs instantly, and restores moisture while soothing skin with a nongreasy, clean finish.

Wash away the workday grit and grime. Whether waking up or winding down, the lightly foaming daily cleanser is suitable for all skin types. Who doesn't want skin that is smooth and refreshed?

Keep your skin in the game. Invest in your face and you will get a good return. The light, fast-absorbing daily moisturizer reduces the visibility of wrinkles, improves skin tone, and helps ensure a youthful look.

AMenity products, including travel-size gift packs, are available exclusively at www.getamenity.com.

COPYRIGHT 2005 Society for the Advancement of Education
COPYRIGHT 2005 Gale Group