Retailers reduce sales of cigarettes to kids

Retailers continue to reduce sales of tobacco to children under age 18, according to data released by the Substance Abuse and Mental Health Services Administration, Washington, D.C. Overall, the national retailer violation rate dropped to 12.8% in reports submitted by states in 2004, down from 14.1% in 2003 and 40.1% since the annual surveys began in 1996. The results show that 48 of the 50 states achieved the legislative goal of retailer sales of cigarettes to minors of no more than 20%, and 38 attained a retailer violation rate of no more than 15%. In 21 states, retailer violation was 10% or below.

The findings are based on reports submitted by states in response to Federal law established in 1992 restricting access to tobacco by youth under age 18. The law, known as the Synar Amendment, and its implementing regulations require states and United States territories to enact and enforce youth tobacco access laws; conduct annual random, unannounced inspections of tobacco outlets; achieve negotiated retailer violation targets; and attain a final goal of 20% or below for retailer noncompliance.

"States that meet their Synar goals share certain characteristics," points out SAMHSA administrator Charles Curie. "Generally, these states employ a comprehensive strategy that combines vigorous enforcement efforts, political support from the state government, and a climate of active social norms that discourage youth tobacco use.

"These states utilize merchant and community education, media advocacy, and use of community coalitions to mobilize support for restricting youth access to tobacco.

"SAMHSA will continue to provide extensive technical assistance to all states to implement these comprehensive strategies."

Data reported in fiscal year 2004 indicate that the District of Columbia failed to meet its negotiated retailer violation target. The District is committing additional state funds for tobacco enforcement as an alternative to losing part of its SAMHSA block grant funding, as specified in the law. Two other states, Kansas and Texas, did not reach the 20% goal, but were within the margin of error allowed by SAMHSA.

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