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Penmanship counts, even today
USA Today (Society for the Advancement of Education), Sept, 2004
For good reason, we're known as a disposable society. Nothing lasts long. Everything is designed to be tossed after an abbreviated lifes-pan. Bucking that trend, however, is BIC USA Inc., Milford, Conn., distributor of stationery products, lighters, and shavers.
We know what you're thinking--what could be more transitory and disposable than a Bic lighter? No argument here. However, BIC USA also is responsible for the new Sheaffer Prelude MPI Pen, an upscale, user-friendly fine writing instrument that converts from ballpoint pen to high-lighter with a simple twist of the barrel--and what a barrel. It comes in finishes of fluted 22K gold plate ($70), black onyx lacquer ($60), and brushed chrome plate ($45)--all three with 22K gold-plate trim. Bet you won't be disposing of these anytime soon.
Certainly, the role of writing instruments within today's business environment has evolved. Professionals oftentimes work off of computer generated--as opposed to handwritten--documents, on which they record and highlight their notes. Moreover, they often do so while in transit on buses, cars, trains, or planes. What better way to do that than with a classy pen that doubles as a highlighter.
The Prelude MPI trio is available at quality fine writing instrument retailers and gift shops. Refills go for $2.25 (black ink) and $7.50 (three-pack yellow highlighter).
COPYRIGHT 2004 Society for the Advancement of Education
COPYRIGHT 2004 Gale Group