Hide in plain sight - What's New? - the Oxo Good Grips Toilet Brush from World Kitchen Inc - Brief Article

Fastidious households count a toilet bowl brush among the necessities, but it's hardly the sort of thing you want to decorate your bathroom. Invariably, it is stuffed into an under-the-sink cabinet or the back of a linen closet, making it inconvenient to get at, so it often winds up being unused.

One needn't feel ashamed to display the Oxo Good Grips Toilet Brush from World Kitchen Inc., Elmira, N.Y., though. Enclosed with in a sleek plastic storage case that can sit unobtrusively and, dare we say it, attractively on the bathroom floor, the brush is hidden from sight since the case snaps shut when the utensil is put into it, leaving nothing but the matching handle exposed. As for the brush, it is ergonomically designed to fit the hand comfortably; has a flexible neck to get at hard-to-reach spots and long bristles to clean under the toilet rim efficiently; and is designed with a tapering head that allows it to get deep into even low-flush models.

This cleverly conceived bathroom brush can be found in mass merchandisers and household goods and department stores for $19.99.

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