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Two museums pack 'em in - Artworld - Tate Modern - Museum of Contemporary Art - Brief Article
Art in America, Nov, 2002 by Stephanie Cash, David Ebony
While many art museums have reported sagging attendance and diminished revenues in recent months, two prominent institutions, London's Tate Modern and Los Angeles's Museum of Contemporary Art (L.A. MOCA), have been chalking up unprecedented successes. In late July, the Tate Modern welcomed its 10-millionth visitor since its debut in May 2000. Attendance figures have far exceeded the museum's most optimistic forecasts. From May 2001 to May 2002, more than 3.5 million visited the Tate, and museum membership nearly doubled, to 56,000.
Next year's figures are expected to remain at these high levels in the wake of the Tate's blockbuster "Picasso/Matisse" show this past summer, which attracted more than 500,000 visitors. During its run, advance tickets sold out. The museum extended its hours to 10 P.M. every night and, on the show's final weekend, remained open for 36 hours. To help fuel this weekend marathon the museum offered special guided tours throughout the night and served absinthe in the cafe.
Meanwhile, L.A. MOCA's presentation of the "Andy Warhol Retrospective" was by far the biggest hit in that museum's history. Organized by Heiner Bastian for the Neue Nationalgalerie in Berlin, the show was attended by more than 195,000 visitors in L.A.; it netted $2.7 million for the museum and added nearly $56 million to the city's coffers, from out-of-town visitors who came specifically to see the show. Membership rose from 12,400 to 19,500.
COPYRIGHT 2002 Brant Publications, Inc.
COPYRIGHT 2002 Gale Group
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