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Thomson / Gale

Better than 666

Christian Century,  July 24, 2007  

BETTER THAN 666: It was projected that Saturday, July 7 (07/07/07), would be one of the hottest dates for a wedding in recorded history. TheKnot.com estimated that 38,000 couples from its online community would walk the aisle that day, more than triple the 12,000 who wed on a typical Saturday in July.

A number of religious traditions view the digit seven as a sacred number signifying fullness or perfection. The bridal boom on July 7 led to a severe shortage of ministers, photographers and venues for the day. Wal-Mart came to the rescue for some: it gave seven couples all-expenses-paid dream weddings--in the Wal-Mart home and garden department (RNS).

COPYRIGHT 2007 The Christian Century Foundation
COPYRIGHT 2008 Gale, Cengage Learning