Vodafone aims to speed time to market with gaming programs

Mobile Internet, The,  April, 2005  

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Vodafone Group plc began two initiatives to improve speed to market and lower costs for its key content provider partners.

The Global Games Marketing and Distribution Program will maximize marketing and distribution efficiencies for Vodafone's content partners across multiple territories.

Under the plan, Vodafone's key partners will be able to centrally secure guaranteed distribution within pre-set timelines across multiple Vodafone live! operating markets.

Additional portal placement and marketing commitments also will be offered to leading games titles on a tiered approach, with gold, silver and bronze status offering different levels of commitment in return for reciprocal co-marketing from the content providers.

The plan will be in place in all major Vodafone operating companies by the end of April and will be rolled out to the remaining Vodafone subsidiaries and partner markets by the end of the third quarter.

Also launching in April is Vodafone's Preferred Partner Program. The program gives content providers with the best track records in terms of quality, consistency and timely delivery priority information on handsets, launch presence and the benefit of reduced certification procedures. This will improve the speed to market for the content providers' games, Vodafone said.

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