The naked truth

Stripped of the hype, it's a sensible approach to eating

When trainer Brad Schoenfeld first started working with individual clients, he'd ask them what their goals were and they'd almost always say, "Well, I look OK in clothes, but ..." "After a while, it became a running joke," says Schoenfeld, owner of the Personal Training Center for Women in Scarsdale, NY. "I'd say, 'Wait, don't tell me, you want to look great naked.'" Many years later, Schoenfeld has turned the joke into an industry, putting out a steady stream of Look Great Naked videos and books.

The latest in the series is The Look Great Naked Diet, being released in January by Avery. The book focuses on overcoming one's set point, the weight that the body strives to maintain. "I've had so many women come in who couldn't lose past a certain weight, so I started looking into the science behind the set point," says Schoenfeld, who frequently works with fitness competitors to lower their body fat levels. The result is a smart (and not overly restrictive) eating plan, and a good explanation of body mechanics. What's more, the book is geared toward serious exercisers. He's got tips on eating for exercise, both day-to-day and in advance of a big event.

COPYRIGHT 2004 Weider Publications
COPYRIGHT 2004 Gale Group