Content provided in partnership with

Health Care Industry

Being Green In 2001

Whole Earth, Summer, 2001 by Jon Lebkowsky

<< Page 1 Continued from page 2. Previous | Next

Corporations can have "green teams." The British book Managing Green Teams describes "how environmental teams can trigger changes in core operations and integrate environmental concerns in business decision-making at every level in the organization." A web search on the phrase "green teams" via Google got over 1,400 hits. This is an idea whose time has come.

There are two major differences between the world of 2001 and Earth Day 1970. The first is that it's much hotter; we're not just musing over scare talk about "The Ecology," we're really starting to boil. And the second big difference is digital networks. Networks of this kind are something we did not imagine, had never seen before. This is the one new cultural factor in sight that is of the same vast scope as the problem. We've got to unite via networks somehow, leverage the potential there, and find and invent real answers. Reforming our cars, greening our energy, planting some trees, redesigning our cities, these are virtuous but piecemeal efforts. If there are going to be, within our children's lifetimes, 11 billion people in a sustainable situation, that can only be a vastly sophisticated, global, cybergreen society.

And what do we do about George W. Bush? Pretty obvious. Write his mom a nice, long letter.

www.ncar.ucar.edu/ncar/
"The National Center for Atmospheric Research, NCAR, was established
in 1960 to serve as a focus for research on atmospheric and related
science problems.

www.noaa.gov/
"The National Oceanic and Atmospheric Administration was created in
1970 to conduct and apply research about the global oceans, atmosphere,
space, and sun, protect life and property from disasters, and promote
intelligent use of resources.

"www.colorado.edu/envirostudies/
The program is designed to provide a broad but rigorous education
in environmental issues and problem solving, as opposed to traditional
discipline-based training.

Managing Green Teams Environmental Change in Organisations and Networks John Moxe and Peter A. Strachan. eds. 1998; 268 pp. 35 [pounds sterling] The Robert Gordon University

Jon Lebkowsky has served as a community host/moderator for the WELL, Electric Minds, and Hot Wired, and has written technoculture articles and rants for Wired, Whole Earth The Austin Chronicle, 21C, Factsheet Five, Monde 2000, Mindjack, and other publications. He was the "Consciousness" subdomain editor of the Millennium Whole Earth Catalog.

Health Care Industry

Being Green In 2001

Whole Earth, Summer, 2001 by Jon Lebkowsky

Find Research Guides for:

Find Featured Titles for: Autos

Most Popular Articles in Health

Most Popular Publications in Health