The Trader Joe's Adventure

THE TRADER JOE'S ADVENTURE

By Len Lewis

I was pleasantly surprised to come across a copy of The Trader Joe's Adventure while walking the floor of the American Booksellers Convention. Trader Joe's stores are popping up all over the United States, and they are doing an incredible amount of business. If you're like me and interested in learning about why this chain of stores has been so successful, you should read this book.

You will quickly find out why this retailer generates sales per square foot that are twice the industry average. This is despite the fact that they generally choose locations that are off the beaten path and maintain stores that are far from huge in size.

Readers will also learn how Trader Joe's decides which products to offer in its stores, as well as how the company continues to find unique products manufactured around the world and then sell them at reasonable prices. Also, discover how this retailer maintains a loyal customer base while doing very little advertising.

The Trader Joe' s Adventure (ISBN 1-4195-0013-9) is published by Dearborn Trade Publishing. This 232-palle hardcover book retails for $24.95. Look for it in your local bookstore or order it online. Debra Wasserman.

COPYRIGHT 2006 Vegetarian Resource Group
COPYRIGHT 2008 Gale, Cengage Learning