Makers of Double-Take Expand Xcelerate Partner Program by Increasing Partnerships and Introducing New Marketing Program

Business Wire,  Oct 24, 2005  

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HOBOKEN, N.J. -- NSI Software Exceeds Expansion Goals Set Forth in January, Adding 57 Partners This Year and Providing Increased Assistance for Selling Double-Take

NSI Software, Inc. (NSI(R)), developer of Double-Take(R), the most relied upon solution for continuous data protection and application availability, today announced significant expansion and new offerings to its channel. In 2005, the Company has added a Silver level to its Xcelerate program, increased its total number of partners to 150, and implemented a new Xcelerate QuickGen Program to help partners drive leads and create awareness.

"The growth of the Xcelerate Partner Program clearly illustrates the demand for Double-Take in the market, and we're happy to work with partners to expand our reach to customers," said Dean Goodermote, Chairman and CEO of NSI Software. "At the beginning of the year, we made a commitment to expanding our sales channel, and we're proud to be meeting and exceeding that goal."

Benchmarks in the Xcelerate program this year include:

--Tremendous growth in number of partners: Over 50 new domestic partners added this year, including two new Platinum partners and 23 Gold partners

--New Silver Level: Created as a result of the program's rapid expansion to enable partners to grow into NSI

--International Growth: Two new Japanese partners, and the addition of Sunbelt Software International as a distributor in Australia and New Zealand

In order to continue its momentum this year, and strengthen its commitment to its Xcelerate Partners, NSI is offering a newly developed marketing program to help partners promote Double-Take and increase their sales leads. The new Xcelerate QuickGen Program enables partners to select from a menu of predefined marketing campaigns.

As part of the new QuickGen Program, NSI has:

--Negotiated programs with leading vendors, like TechTarget, WinITPro, SQL Server Magazine and Network World, who have longstanding relationships with NSI and have proven the quality of their programs and the leads they deliver.

--Secured a range of lead generation programs, including whitepaper syndications, newsletter sponsorships, banner placement, co-branded email blasts and more. These programs have been selected based on the strong results they have generated for NSI.

--Developed pre-approved creative campaigns that can be co-branded by the partners to quickly and easily get lead generation programs underway.

In addition to the QuickGen Program NSI continues to support its partners with a broad range of programs, including:

--Lead sharing/passing: NSI passes leads from its own demand generation programs directly to channel partners

--Xcelerate Partner Portal: Newly redesigned portal gives partners easy access to leads, marketing programs, collateral and more.

--Opportunity registration: All Xcelerate partners can register opportunities and if approved, can receive additional discount points.

--Market Development Funds: Partners earn market development funds (MDF) that they can use on pre-approved marketing activities.

--Participation in NSI sponsored demand generation activities including: seminars, webinars, tradeshows and other marketing programs.

"Data protection is a growing market and we're thrilled to partner with the industry leader, NSI Software," said Mike Piltoff, Sr. VP of Solutions Marketing at Champion Solutions Group. "NSI Software's commitment to Champion Solutions Group as a partner helps us increase profit margins and provide our customers with complete solutions, rather than just hardware or software."

"We receive great support from NSI Software in all areas of our business, strengthening our business relationship," said Ted Smith, VP of Sales and Marketing at DTM Systems Corp. "NSI equips us with sales tools, pre & post sales support, and marketing programs & promotions. These value added resources strengthens our business by enhancing our offerings for data protection - which is an increasingly important market."

To become an Xcelerate Partner you can go to, http://www.nsisoftware.com/partner-with-us/become-a-partner/.

About NSI Software

For organizations that depend on information, NSI Software, Inc. (NSI) provides the world's most relied upon solutions for continuous data protection and application availability. Its flagship product, Double-Take(R), is the most technically advanced software in the market and is the solution of choice for thousands of customers, from SMEs to over half of the Fortune 500. To assist in implementation, NSI offers a Professional Services team of Certified Business Continuity Planners who help architect, design and ensure a fail-safe continuous data protection plan. NSI also has strategic technical and marketing relationships with industry leaders including Microsoft(R), IBM(R), Dell(TM), HP(R) and Sungard(R), and works with its OEM partners and reseller channels to deliver comprehensive solutions and support to business users worldwide. Founded in 1991, NSI is privately held and headquartered in Hoboken, NJ. For more information, please contact NSI Software at www.nsisoftware.com.