Perfect Prom Dresses Made Complete with Treswhite by Opalescence Teeth Whitening System

Business Wire,  March 17, 2005  

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SALT LAKE CITY -- As prom approaches, the search for the perfect prom dress has begun. And to help add the finishing touches to a dazzling dress and truly stand out on prom night, Ultradent, a leader in tooth whitening, now offers Treswhite by Opalescence, the latest product in the Opalescence whitening line. E[acute accent]"The dress is the first key component when preparing for prom and the second step should be ensuring you have a beautiful, white smile to complement the dress," said Jenny Mather, Opalescence creative director. "Purchasing a prom dress can be a costly investment, which is why it should be just as important to invest in yourself. E[acute accent]"Whitening is one of the fastest, easiest and most affordable ways to achieve a great smile for prom night," said Mather. "And studies have shown that having a great smile is an important factor in obtaining confidence." E[acute accent]Treswhite features easily adaptable trays without the need for impressions, molding or lab time. To whiten, individuals simply bite into an outer tray that transfers a form-fitting inner tray onto the teeth. The inner whitening tray conforms firmly to each curve and angle, applying its preloaded prescription-strength whitening gel to every part of the tooth. E[acute accent]"Treswhite whitens all teeth, both front and back, in just 60 minutes a day. Immediate results can usually be seen after the first few days," said Mather. "And it is the first hydrogen-based bleaching product to have a pleasant taste, coming in mint and melon flavors." E[acute accent]As with all Opalescence products, Treswhite is available through dentists worldwide. To find a dentist that distributes Treswhite, consumers can call Ultradent at 866-672-5764. Average cost through dentists is approximately $100. For more information, visit Opalescence's Web site, www.opalescence.com.

E[acute accent]About Ultradent

E[acute accent]Ultradent Products Inc. is the worldwide leader in the development and distribution of technologically advanced dental materials, devices and instruments. Ultradent's mission is to continually improve the quality of dental health care and make dental procedures more hassle-free.

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