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Business Services Industry

Yahoo! Introduces Product Search, Expanding Yahoo! Shopping into the Most Comprehensive Comparison Shopping Site on the Web

Business Wire, Sept 23, 2003

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Merchants can purchase inclusion in the following areas:

-- Yahoo! Product Search - paid inclusion indicates that listings

are included within the index of products searched but does

not guarantee where the results will rank nor does it enable

merchants to influence their ranking. Yahoo! Product Search

results are determined by how relevant they are to the search

query.

-- Yahoo! Shopping Buyer's Guides - paid inclusion in buyer's

guides provides merchants with three tiers of advertising logo

placement, bolded text, and text links.

About Yahoo! Shopping

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The new Yahoo! Product Search powers the redesigned Yahoo! Shopping, providing consumers with the most comprehensive and relevant comparison-shopping site on the Web. The redesigned Yahoo! Shopping now boasts a variety of comparison-shopping features including: side-by-side product comparison, detailed buyer's guides, tax and shipping calculator tool, consumer product and merchant ratings, unbiased expert product reviews etc. Yahoo! Shopping is the third largest multi-category commerce destination on the Web. (Nielsen//NetRatings, August 2003)

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

Business Services Industry

Yahoo! Introduces Product Search, Expanding Yahoo! Shopping into the Most Comprehensive Comparison Shopping Site on the Web

Business Wire, Sept 23, 2003

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