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Justin Timberlake in New Bally Total Fitness Commercial; New Ad Campaign Features Pop Superstar's Latest Video, 'Rock Your Body'

Business Wire, March 28, 2003

Entertainment Editors

CHICAGO--(BUSINESS WIRE)--March 28, 2003

Bally Total Fitness (NYSE: BFT) and Jive Records recording artist Justin Timberlake announced today that they have teamed up on a new campaign, featuring the singer's new hit Rock Your Body.

The song is the third single from Timberlake's solo debut CD "Justified."

Starting this week, Bally will launch the 30-second spot throughout the United States. Rock Your Body creatively blends clips from Timberlake's performance of the song with footage of health conscious individuals as they train and work out. The commercial will air in heavy rotation for six weeks on all major networks. In addition, Bally will introduce the "Rock Your Body" Member Referral program, a promotional program which will make the sponsorship come alive in the Bally clubs. Through this program, Bally's four million members will be able to earn free dues for sponsoring new members.

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"As a Bally member for several years, Justin is a terrific fit for Bally and our consumers and continues to positively connect with our core demographic of young, athletic consumers,'' said John Wildman, senior vice president, marketing, Bally Total Fitness Corporation.

"His spirit, talent and passion continue to inspire people everywhere to exercise and renew their commitment to health and fitness and we're proud to have him on our team."

About Justin Timberlake

Justin Timberlake co-produced and co-wrote his solo 2X platinum debut "Justified." His second single from the album, "Cry Me A River" is one of the most played songs on radio according to BDS. "Rock Your Body" is currently in heavy rotation on MTV, VH1 and MuchMusic. In related news, a summer co-headlining concert 45-date tour featuring Justin Timberlake and Christina Aguilera has been announced, and tickets are already on sale in certain markets.

About Bally Total Fitness

Bally Total Fitness is the largest and only nationwide, commercial operator of fitness centers, with approximately four million members and nearly 420 facilities located in 29 states, Canada, Asia and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla Sports(SM), Pinnacle Fitness(R), Bally Sports Clubs(SM) and Sports Clubs of Canada(R) brands. With more than 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit www.BallyFitness.com.

Business Services Industry

Justin Timberlake in New Bally Total Fitness Commercial; New Ad Campaign Features Pop Superstar's Latest Video, 'Rock Your Body'

Business Wire, March 28, 2003

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