Recording Artist Nick Lachey to Perform Live for Lucky Grand-Prize Winner of JCPenney and Seventeen Magazine 'Rock Your Prom Sweepstakes'

Business Wire,  Dec 17, 2003  

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Entertainment Editors/Business Editors

PLANO, Texas & NEW YORK--(BUSINESS WIRE)--Dec. 17, 2003

Entries Accepted From January 6 - March 10 at JCPenney

Stores Nationwide

J.C. Penney Corporation, Inc. (NYSE:JCP) and Seventeen Magazine announced their fourth annual "Rock Your Prom Sweepstakes" today. Female high school students can enter a drawing to win the "Rock Your Prom Sweepstakes" and receive a live musical performance at their high school prom by Universal Records artist Nick Lachey. Enter at JCPenney department stores nationwide from January 6 - March 10, 2004.

In addition to winning a music concert from the star of MTV's Newlyweds, the grand-prize winner also gets her picture in Seventeen, a surprise visit at her high school by Nick Lachey- to announce her winnings; a prom dress from JCPenney and makeover courtesy of the JCPenney Styling Salon; a red carpet prom entrance; a crystal tiara and a $2500 gift certificate from Stumps Prom and Party Catalog for prom decorations and favors for her school.

Fashion/Concert Events Hosted by Seventeen Editors

Modeling Scouts to Attend

While only one lucky winner will receive this complete prom package, many other teens can get into the action by attending prom fashion shows with live music at JCPenney department stores across the country. There will be 26 model call and prom fashion/concert events hosted by Seventeen celebrity merchandising editors. Both girls and guys, ages 13 to 21, can strut their stuff at the model call and try to secure a spot in the fashion show. Scouts from renowned modeling agencies will be in attendance searching for fresh new faces. Aspiring models can get their hair styled by the JCPenney Styling Salon with Paul Mitchell products. Each of the fashion shows will feature a live performance by an up-and-coming band and attendees who purchase a prom dress will get a free gift (while supplies last).

Seventeen hosted events will take place in the following locations:

GEORGIA
    Southlake Mall in Morrow, GA
    Model Call: February 19
    Fashion Show: February 21

KANSAS
    Oak Park Mall in Overland Park, KS
    Model Call: February 19
    Fashion Show: February 21

ILLINOIS - JCPenney "Super" Event
    Model Call -Westfield Shoppingtown Hawthorn in Vernon Hills, IL:
     February 24
    Model Call -Orland Square Mall in Orland Park, IL: February 25
    Model Call -Woodfield Mall in Schaumburg, IL: February 26
    Fashion Show - Woodfield Mall in Schaumburg, IL: February 28

WASHINGTON
    Tacoma Mall in Tacoma, WA
    Model Call: March 4
    Fashion Show: March 6

MICHIGAN
    Lakeside Mall in Sterling Heights, MI
    Model Call: March 11
    Fashion Show: March 13

TEXAS
    Ingram Park Mall in San Antonio, TX
    Model Call: March 11
    Fashion Show: March 13

FLORIDA - JCPenney "Super" Event
    Model Call - Westland Mall in Hialeah: March 16
    Model Call - Dadeland Mall in Miami: March 17
    Model Call - Aventura Mall in Aventura: March 18
    Fashion Show - Aventura Mall in Aventura: March 20

MISSOURI
    Battlefield Mall in Springfield, MO
    Model Call: March 18
    Fashion Show: March 20

NEW YORK - JCPenney "Super" Event
    Model Call - Staten Island Mall in Staten Island, NY: March 23
    Model Call - Westfield Shoppingtown Garden State Plaza in Paramus,
     NJ: March 24
    Model Call - Roosevelt Field Mall in Garden City, NY: March 25
    Fashion Show - Roosevelt Field Mall in Garden City, NY: March 27

FLORIDA
    Florida Mall in Orlando, FL
    Model Call: April 1
    Fashion Show: April 3

Note: In each market, the model call will be held from 4:00 to 6:00PM and the fashion show at 1:00PM in the respective time zone.

About Seventeen Magazine

Seventeen magazine is the largest monthly beauty and fashion magazine in America written for young women ages 12 to 24 years. Every month, Seventeen reaches 13.9 million readers. Each year, Seventeen magazine reaches over 80 percent of all female teens nationwide. Seventeen is published monthly by Hearst Magazines, a unit of The Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with a total of 18 U.S. titles and 132 international editions--including 15 international editions of Seventeen. Hearst's magazines are read by more U.S. adult women than any other monthly magazine publisher. The company publishes 18 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.

About J. C. Penney Corporation, Inc.

J. C. Penney Corporation, Inc., the wholly-owned operating subsidiary of the Company, is one of America's largest department store, drugstore, catalog, and e-commerce retailers, employing approximately 230,000 associates. As of October 25, 2003, it operated 1,038 JCPenney department stores throughout the United States, Puerto Rico, and Mexico, and 56 Renner department stores in Brazil. Eckerd Corporation operated 2,735 drugstores throughout the Southeast, Sunbelt, and Northeast regions of the U.S. JCPenney Catalog, including e-commerce, is the nation's largest catalog merchant of general merchandise. J. C. Penney Corporation, Inc. is a contributor to JCPenney Afterschool Fund, a charitable organization committed to providing children with high quality after school programs to help them reach their full potential.

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