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Business Services Industry

Sonicport.com Retains Baird, Patrick & Co. As Investment Banking Firm

Business Wire, July 18, 2000

Business Editors

Santa Monica, Calif.--(BUSINESS WIRE)--July 18, 2000

Sonicport.com, Inc. (AMEX: SPO), an Internet marketing and technology infrastructure company, today announced that it has retained Baird, Patrick & Co., Inc., as the company's investment banker. Baird, Patrick & Co., based in New York City and a member of the New York Stock Exchange, is a 50-year-old, full-service investment banking and brokerage firm. It will assist the company in securing additional financing to help fund its expansion plans.

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"We appreciate this vote of confidence from Baird, Patrick, and given the firm's excellent reputation on Wall Street and contacts in the investment community, we look forward to partnering together to amass the resources to help continue Sonicport.com's aggressive growth strategy," said David Baeza, CEO of Sonicport.com. "Chief among our priorities will be making acquisitions, as well as the further expansion of our SeeYouOnline national ISP service and our other revenue-based marketing programs."

Recently, Sonicport.com reported the success of its innovative Direct Response marketing programs, where its cost per lead for its Direct Television Marketing is far below the industry average. The company's SeeYouOnline.com Internet portal also continues to perform well, and in less than three months has signed on 24,000 customers, making it one of the largest ISPs now in California.

"We have been impressed by the Sonicport.com management team and their vision for bringing quality, affordable Internet access nationwide," said Terrence DeFranco, director of investment banking at Baird, Patrick & Co., Inc. "Further, we appreciate their innovative business model of providing a one-stop program for dot-com companies wishing to develop cost-effective and auditable marketing campaigns. We hope to enjoy a long and mutually rewarding relationship." About Sonicport.com, Inc.

Sonicport.com, based in Santa Monica, California, is an Internet marketing and technology infrastructure company that specializes in supporting cost-effective business-to-business and business-to-consumer revenue-based marketing initiatives. Through its various divisions, Sonicport.com has pioneered a new cost-effective and measurable methodology to help subscription-based online services and dot-com companies build revenues by acquiring and retaining subscribers. Divisions of Sonicport.com include a national ISP service, strategic marketing services, application hosting services, billing/collection, creative/production, software/web development, telemarketing services, media planning/purchasing and real-time ad performance auditing.

For further information about the company, please visit www.sonicport.com.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain factors including sales levels, distribution and competition trends and other market factors.

Business Services Industry

Sonicport.com Retains Baird, Patrick & Co. As Investment Banking Firm

Business Wire, July 18, 2000

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