SOFTBANK Capital Partners Leads $100 Million Investment Round in AllAdvantage.com; New Investors Also Include Putnam Investments and T. Rowe Price

Business Editors

HAYWARD, Calif.--(BUSINESS WIRE)--Feb. 4, 2000

AllAdvantage.com announced today the successful completion of a $100 million round of equity financing led by SOFTBANK Capital Partners.

In addition to SOFTBANK Capital Partners' $70 million investment, new investors include Putnam Investments and T. Rowe Price. Existing shareholders J& Seligman, Walden VC, Times Mirror TMCT Ventures, Partech International, Technology Partners and Alloy Ventures also participated in this new financing.

Bill Burnham, a general partner of SOFTBANK Capital Partners, joined the company*s Board of Directors. Prior to joining SOFTBANK, Burnham was the Senior Research Analyst covering the electronic commerce industry for Credit Suisse First Boston*s technology group.

About AllAdvantage.com

AllAdvantage is an infomediary that is re-defining the way consumers and advertisers communicate and do business through its proprietary Viewbar(TM) communications window. The company creates value for its members by giving them the means to profit from their online personal data while maintaining their privacy, and to obtain discounts and special deals on sponsored products and services. This allows AllAdvantage.com to offer advertisers a channel for delivering advertising, direct marketing messages, electronic commerce and digital products to our members. The AllAdvantage.com Viewbar(TM) window, which can be downloaded for free on the World Wide Web, is currently available in seven countries. For more information, visit www.alladvantage.com

About SOFTBANK Capital Partners

SOFTBANK Capital Partners (SBCP) is a $1.25 billion Internet venture investment group sponsored by SOFTBANK CORP, and led by partners Masayoshi Son, SOFTBANK CORP's Founder, President and CEO; Ronald Fisher, Vice-Chairman of SOFTBANK Holdings Inc.; Charles R. Lax, a co-founder of SOFTBANK Technology Ventures; and Bill Burnham, former Credit Suisse First Boston Corp. e-commerce analyst. SBCP is headquartered in Newton Center, MA. For more information, visit www.sbcap.com

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