Affiliate Network Solutions Opens Door to an Internet Retailing Success; Signs LendingTree as First Client

Business Wire,  Feb 8, 1999  

Tags: Internet, LendingTree, Network Solutions Inc.

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STAMFORD, CT--(BUSINESS WIRE)--Feb. 8, 1999--Offering online retailers the first outsourced solution for building sales through networks of affiliated Web sites, Affiliate Network Solutions (www.affnetsolutions.com) today opened its doors for business and announced the signing of Lending Tree, Inc. (www.lendingtree.com), the leading online loan center that matches borrowers to a network of lenders who compete for their business, as its first client.

Affiliate Network Solutions was founded by Rick Wardell, an experienced media and Internet executive who until recently led the sales and marketing effort for Be Free, Inc., a leading provider of software for affiliate network management. Wardell has 24 years of experience in the media business with NBC, Enterprise Systems, Donovan Data Systems and Petry Media Corporation.

LendingTree is the first online enterprise to utilize the services of Affiliate Network Solutions to help maximize its Internet reach and capitalize on the growing market for consumer loans. LendingTree will now be able to offer consumers access to loans provided by its participating lenders on thousands of related Web sites through "virtual storefronts." LendingTree gives borrowers up to four real offers on mortgage, home equity, auto, personal, and credit card loans online, nationwide without a broker's fee. Consumers receive a reply to their loan request from lenders through Lendingtree.com within two business days.

Affiliate Network Solutions is offering every critical aspect of affiliate network development including marketing, site preparation, software applications, systems integration, affiliate outreach programs, and management of affiliate networks. Affiliate Network Solutions also provides merchant consultation regarding e-commerce software solutions. For more information, visit the company on the Web at www.affnetsolutions.com.

LendingTree, Inc., founded by Doug Lebda in 1996 and based in Charlotte, N.C., is the only place - on or off-line - where a network of lenders compete for borrowers' business. Loan types include personal, auto, mortgage, home equity, debt consolidation and credit cards. The company is led by a management team comprised of veterans in the banking, financial services and information technology industries. In addition, LendingTree has formed strategic partnerships with priceline.com and Snap!. LendingTree is an equal opportunity lender. Go to www.lendingtree.com or call 704-541-5351 for more information.

Editor's Note: For more information about Affiliate Network Solutions, please contact:

Rick T. Wardell, President/CEO Affiliate Network Solutions, LLC 3 Landmark Square Suite 600 Stamford, CT 06901 Tel: 203-341-8636 Email: rwardell@affnetsolutions.com Website: www.affnetsolutions.com

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