TiVo to Highlight `Broadband' TiVo Services At Demo `99

Business Wire,  Feb 8, 1999  

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PALM SPRINGS, Calif./DEMO `99--(BUSINESS WIRE)--Feb. 8, 1999--

Broadband TiVo Delivers on Promise of Broadband Services to the

Home via Network Showcases, Interactive Advertising, and Special

Program Promotions

TiVo Inc., the originator of personal TV, will illustrate the true power of interactive programming and advertising through an industry-first preview of "Broadband" TiVo at Demo '99, February 7-10, Palm Springs, Calif. Broadband TiVo is a key component of the company's personal television (PTV) service. It allows the consumer to receive a greater selection of programming and commerce opportunities through interactive previews, movie "trailers," recorded highlights, and special merchandise promotions for viewing at the consumer's discretion.

Brtnerships with networks and advertisers and prosing to a targeted audience - on a per request basis - with additional information on the advertised product made available to the viewer. Through TiVo's Showcases, viewehile also receiving suggestions about other shows the viewer might like to automatically record.

Available in March 1999, the TiVo service is designed to work withRTHER VALIDATE TIVO'S SUPERIOR TECHNOLOGY

TiVo has joined forces with Philips Electronics, one of the world's leading consumer electronics manufacturers and a leadsatellite television service provider in the U.S receiver, thus launching a new generation of personal TV devices.

NETWORK PARTNERSHIPS PROMISE VIEWERS ULTIMATE PROGRAMMING OPTIONS

TiVo's relationships with nine leading networks are a key component in the company's quest to provide the highest quality programming options for anytime viewing. Through its network relationships, TiVo will develop "Showcases" for subscribers to the TiVo personal television service. Viewers will be able to browse through the Showcases to choose their favorite shows while being alerted to additional programming information - all on a schedule that matches the preferred viewing habits of TiVo subscribers. To date, TiVo has reached agreements with HBO, Showtime, Showtime Extreme, The Weather Channel, ZDTV, The

Movie Channel, FLIX, E! Entertainment and style. with other relationships forthcoming.

ABOUT TIVO

TiVo, headquartered in Sunnyvale, Calif. is the creator of personal television. TiVo's easy-to-use service and patented consumer electronics technology will allow consumers to take control of their television viewing experience by teaching TiVo their likes and dislikes. The TiVo service delivers their favorite shows and takes their preferences to make suggestions about other shows that may be of interest. For the first time ever, TiVo enables full control of live programs through the ability to pause, rewind, instant replay and playback in slow-motion any broadcast. The company was founded in August 1997 by former Silicon Graphics Senior Vice President Michael Ramsay and Vice President James Barton, both of whom have been instrumental in earlier generation efforts of interactive video-on-demand systems and technology that has powered Hollywood special effects. TiVo's board of directors includes Stewart Alsop of New Enterprise Associates, Geoff Yang of Institutional Venture Partners and WebTV founding director Randy Komisar. P. TiVo can be reached on the World Wide Web at www.tivo.com.

TiVo is a trademark of TiVo, Inc. Other company and product names mentioned herein are for identification purposes only and may be trademarks and/or registered trademarks of their respective owners.

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