Content provided in partnership with

Business Services Industry

The New York Road Runners Club Announces Partnership With ASICS TIGER Corporation

Business Wire, April 5, 1999

NEW YORK--(BUSINESS WIRE)--April 5, 1999--The New York Road Runners Club and ASICS TIGER Corporation announced today a multi-year, long term partnership with ASICS to become the official footwear and apparel sponsor of the New York City Marathon(R), the world's largest one-day spectator sporting event.

A New York City Marathon sponsor from 1988 to 1994, ASICS has been a long term partner of New York Road Runners Club through the sponsorship of races such as the popular New Year's Eve ASICS/Runner's World Midnight Run. ASICS' renewed relationship with the NYC Marathon(TM) provides an excellent marketing platform to celebrate the company's 50th anniversary and promote its high-tech, innovative performance-driven running products.

Most Popular Articles in Business: Research and Markets : Tesco Plc - SWOT Framework Analysis; Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors; eBay made easy: ready to start an eBay business? These 5 simple steps will ...; Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...; Wal-Mart's newest distribution center opened last month near the southwest ...; More »

"The New York Road Runners Club is excited to renew our relationship with a company that is synonymous with high performance running products -- ASICS TIGER Corporation," said Scott Lange, Executive Vice President, Chief Marketing Officer, New York Road Runners Club. "ASICS' global marketing plans for the sponsorship parlay perfectly with the international appeal of the New York City Marathon."

As part of the comprehensive marketing partnership, ASICS will create a co-branded NYC Marathon apparel collection including jackets, tights and t-shirts that will be sold in retail stores worldwide. In addition, the company will outfit more than 16,000 volunteers with official New York City Marathon apparel.

"At ASICS, we've stayed true to our vision and have been committed to providing top quality footwear and apparel for sports enthusiasts," said Richard Bourne Executive Vice President and General Manager of ASICS TIGER Corporation. "I am pleased to announce our renewed relationship with the New York City Marathon and look forward to many successful events."

The New York Road Runners Club is a not-for-profit organization dedicated to promoting the sport of running for health, recreation and competition. Founded in 1958, the NYRRC has grown into the world's largest running organization with more than 33,000 members. In addition to the world-renowned New York City Marathon, the NYRRC organizes and produces over 100 road races annually.

ASICS TIGER Corporation, with 50 years of footwear manufacturing experience, offers a full line of performance-driven athletic shoes and technical active sports apparel. ASICS shoe line includes cutting-edge, technical footwear for running, racing, track and field, cross-training, basketball, wrestling, soccer, volleyball, baseball/softball and walking. ASICS also offers a wide variety of sport accessories, including athletic bags, hats, socks, knee pads and team sandals.

Business Services Industry

The New York Road Runners Club Announces Partnership With ASICS TIGER Corporation

Business Wire, April 5, 1999

Find Research Guides for:

Find Featured Titles for: Reference

Most Popular Articles in Business

Most Popular Publications in Business