Content provided in partnership with

Business Services Industry

BBDO WEST WINS GOLD EFFIE FOR PIONEER ELECTRONICS ADVERTISING CAMPAIGN; BBDO West's Recent Grand CLIO Award-Winning Pioneer Electronics TV Ad and Print Campaign Honored With Gold EFFIE

Business Wire, June 8, 1995

NEW YORK--(BUSINESS WIRE)--June 8, 1995--BBDO West won the Gold EFFIE award for the Pioneer Electronics television and print campaign. The award was announced at the 27th Annual EFFIE Awards Show in New York on June 7. The EFFIE, the marketing world's most coveted honor, acknowledges the effectiveness of advertising campaigns for driving sales and building strong brand identities. The awards have become an indicator of future trends for creativity, media buying mixes and research.

Most Popular Articles in Business: Research and Markets : Tesco Plc - SWOT Framework Analysis; Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors; eBay made easy: ready to start an eBay business? These 5 simple steps will ...; Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...; Wal-Mart's newest distribution center opened last month near the southwest ...; More »

BBDO West's Pioneer Electronics campaign was honored as a winner in the Consumer Electronics category. BBDO West is one of the nation's pre-eminent creative shops and part of BBDO Worldwide, the third largest agency network in the world. Last month, BBDO West won the Grand Clio for television advertising for the Pioneer Bridge spot. That TV spot, along with a print ad series, comprise the EFFIE-winning campaign. The campaign also netted a 1995 Belding bowl from the Los Angeles Advertising Club's annual competition for the best locally produced ads. The Pioneer campaign increased both advertising awareness and purchase consideration by 10 percentage points.

"BBDO West develops intelligent, creative advertising that drives our clients sales and builds strong brand identities," said David Lubars, president and executive creative director of BBDO West. "The agency is honored to receive this award for Pioneer Electronics. BBDO West is best known for its high caliber of work for Apple Computer. This award recognizes that we apply the same high level of branding excellence to all of our clients campaigns."

At the EFFIE ceremony, BBDO West's longtime client, Apple Computer, was inducted into the Marketing Hall of Fame in recognition of its consistently high level of success and creative brand building.

Presented by the American Marketing Association/New York Chapter, the EFFIE awards is the only national competition to recognize effectiveness in advertising. The EFFIES were founded in 1968.

BBDO West, with offices in San Francisco and Los Angeles, has annual advertising billings of $313 million. BBDO West is one of the nation's pre-eminent creative advertising shops and part of BBDO Worldwide, the third largest advertising agency network in the world and a subsidiary of the Omnicom Network.

CONTACT: MWW/Savitt Inc.

Kathy Savitt or Ann Marquis, 206/689-8505

Business Services Industry

BBDO WEST WINS GOLD EFFIE FOR PIONEER ELECTRONICS ADVERTISING CAMPAIGN; BBDO West's Recent Grand CLIO Award-Winning Pioneer Electronics TV Ad and Print Campaign Honored With Gold EFFIE

Business Wire, June 8, 1995

Find Research Guides for:

Find Featured Titles for: Business

Most Popular Articles in Business

Most Popular Publications in Business