In the click: want all the right people to notice your business? Then you need to make the most of today's hottest marketing method—search engine optimization

Entrepreneur,  August, 2004  by Catherine Seda

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3. Using tiny text: Think tiny text is too difficult to read? Maybe by your visitors, but not by spiders.

4. Using redirects: This code is placed on a Web page to send visitors to another page without the visitors clicking any links.

5. Linking with free-for-art sites: These sites link to each other for the sole purpose of improving their link popularity. Don't link to or from them.

These aren't the only dangerous SEO tactics. But they're some of the oldest and most obvious forms of spam, so avoid using them.

CATHERINE SEDA is Entrepreneur's "Net Sales" columnist.

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