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Tee time: make sense of the global economy by riding the coattails of a T-shirt

Entrepreneur,  May, 2005  

GLOBALIZATION IS a hot-button topic that generates strong feelings along with images of boarded-up, independent businesses in America and exploitative sweat shops overseas. But what exactly is it? In The Travels of a T-Shirt in the Global Economy (Wiley, $29.95), Georgetown University business professor Pietra Rivoli chronicles the round-the-world odyssey of a T-shirt, from Texas cotton-growers to an African used-clothing bazaar, to reveal how the planetary economy really works.

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Along the way, we see how entrepreneurial U.S. farmers team with government-sponsored re searchers--and take advantage of subsidies and trade barriers--to dominate world cotton production. Migrant workers from Chinese family farms tell why they regard low-wage jobs in Shanghai sewing factories as golden opportunities. And only in that African used-clothing bazaar do we encounter a truly free market where entrepreneurs--perhaps including some future tycoons of the 21st century--utterly rely on pure business skills and instinct. Whether you feel hurt or helped by globalization, you'll certainly understand it better after reading this fascinating account.

COPYRIGHT 2005 Entrepreneur Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning