Keeping it real

Entrepreneur,  May, 2004  by Yurong Lin

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Catherine Seda's "Skun Dunk or Scam Junk?" article in the February issue of Entrepreneur ("Net Sales") highlighted many common misconceptions about keyword navigation services, but failed to paint the complete picture.

Many industry critics are quick to label keyword navigation services spyware--this is certainly untrue for CommonName. Protecting user privacy is extremely important to us.

In relation to advertising, we only serve one untargeted pop-ad per day. This is mild compared to many well-known Internet companies and is only necessary to enable us to continue providing a free service to our users.

CommonName is a credible search tool. CommonName's user base has doubled in the past year, while CommonName increased its sales by 472 percent in the fourth quarter of 2003, compared to the same quarter in 2002. The company's keyword and pay-per-click services continue to show strong growth and provide a valuable source of traffic for customers.

YURONG LIN

CEO

CommonName

London

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