Lists/Databases/Selects

Circulation Management,  July 1, 2002  

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Primedia Powerbase Masterfile (50 million names, $95/M) Subscribers to more than 150 of Primedia's special-interest titles, including Motor Trend, Soap Opera Digest, New York and Seventeen. Selects by age, change of address, gender/sex, income, interest, paid, publication title, SCF, source, state and zip.

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I Love a Deal Buyers (65,383 names, $105/M) Catalog buyers who purchase discounted products, including collectibles, books, jewelry and women's apparel. Selects by gender, multi-buyers, product, SCF, state, zip, credit card buyers and $25-, $50-, $75-, $100- and $150-plus buyers.

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Atelier America (23,149 names, $125/M) Buyers purchase art from AA's Brushstrokes catalog. Selects by business address, dollar amount, gender, number of purchases, SCF and state.

Contact: Direct Media Inc., Greenwich, CT (203) 532-1000

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Financial Technology Database Opt-In Email Addresses (19,303 names, $400/M) Subscribers to CMP's Financial Technology's InformationWeek, InternetWeek and Network Computing.

Contact: Rubin Response Management Services, Inc. Schaumburg, IL (847) 619-9800

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Rawleads Telephone/Credit Card Database (600,000 names, $500/M) Individuals who have filled out telephone or credit card information when purchasing lottery tickets or entering sweepstakes. Selects by state, SCF, zip, gender and key-coding.

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Deer Creek Products Sweeps Entrants (20,000 names, $85/M) Entrants of the Deer Creek sweepstakes in each catalog. Selects by state, SCF, zip, gender and key-coding.

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ShopSimon Direct (2, 370,431 names, $85/M) Consumers who have joined the ShopSimon rewards program. Selects by state, SCF, zip and key-coding.

Contact: Walter Karl, Pearl River, NY (845) 620-0700

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Columbia House Clubs Teens and 'Tweens (640,010 names, $100/M) Parents of teenage and preteenage children who are members of this music and video club. Selects by title, key-coding, state/SCF/gender and zip.

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Score Prep Private Tutor Programs (400,000 names, $95/M) Upscale families who have college-bound teens taking private instruction from Score Prep. Selects by date of birth, level of education, zip, state/SCF/gender and key-coding.

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LSC Internet Connected Businesses (270,616 names, $100/M) Internet- and computer-savvy business executives who conduct business on the Internet. Selects by age, income, employee size, sales volume, address, state/SCF/zip, gender, business telephone number, home telephone number and key-coding.

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LSC Consumer-Free Email Accounts (5 million names, $100/M) Consumers who have signed up for a free email account from a major Internet service provider. Selects by state, county, time spent on the Internet, online shoppers, religion, ethnicity, age, gender, hobbies, number of children, income, marital status, profession and number of vehicles.

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Scholastic/Grolier Email and Postal Addresses (750,000 names, $125/M) Scholastic/Grolier direct response adult buyers of children's books and related products. Selects by online buyer, children's age, gender, children's gender, dollar and state.

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Carroll Publishing's Popular Places (109,990 names, $60/M) Reaches decision-makers of fire departments, police departments, airports, health centers and hospitals. Selects by telephone/fax number, URL, title, state/SCF/zip, gender and key-coding.

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Mosaic Performance Solutions Entertainment Product Buyers (250,000 names, $110/M) Direct marketing buyers of satellite dishes and monthly services. Selects by credit card, age, zip, state/SCF/gender and key-coding.

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Mosaic Performance Solutions Wireless Phone Buyers (900,000 names, $100/M) Direct marketing buyers of Mosaic, a wireless service provider. Selects by age, zip, state/SCF/gender and key-coding.

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Young America's Cell Phone Buyers (145,000 names, $120/M) Students and first-time professionals who can spend $300 annually on their cellular phone bill. Selects by credit card, age, zip, state/SCF/gender and key-coding.

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Publishers Clearing House Merchandise Buyers (2.6 million names, $85/M) Buyers who spend more than $30 on promotional merchandise from PCH. Selects by product, multi-buyers, zip, state/SCF/gender and key-coding.

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Publishers Clearing House Magazine Buyers (1,945,000 names, $85/M) Magazine buyers who spend an average of $20 for subscriptions. Selects by multi-buyers, subscription category, zip, state/SCF/gender and key-coding.

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PCH.com Buyers at Postal Addresses (200,000 names, $90/M) Consumers who have purchased magazine subscriptions via PCH.com. Selects by state/SCF/gender, zip and key-coding.

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PCH.com Sweeps Entrants at Postal Addresses (3 million names, $70/M) Internet entrants of the PCH $10 million sweepstakes at postal addresses. Selects by state/SCF/gender, zip and key-coding.

Contact: List Services Corp., Bethel, CT (203) 778-4299

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Custom Home Email (23,981 names, $280/M) Features information on building technology, education, refinement and innovations. Selects by state, SCF, zip, primary business, annual sales and job title.