Cadbury Nears Deal to Acquire Gum, Candy Businesses

Brandweek,  June 5, 2000  

Tags: Cadbury Schweppes Plc.

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LONDON--Dr Pepper/SevenUp parent Cadbury Schweppes has a sweet tooth for Kraft Foods' French chewing gum and candy business even as the British-based company ponders an acquisition of Nabisco. Poised to reach an agreement to pick up Hollywood, Malabar and Tonigum chewing gum brands and Krema, Kiss Cool and La Vosgienne pocket and bagged candy brands, Cadbury would generate an overall market share of approximately 16% through the acquisition.

Meantime, the company is reportedly talking with Danone to make a joint bid for Nabisco's food businesses, whose brands include LifeSavers, Planter's peanuts and Oreo cookies.

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