Company Man

Brandweek,  June 5, 2000  by Erik Gruenwedel

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ISwag.com, the Las Vegas-based e-commerce provider of business-to-business solutions for brand managers and merchandise distributors, recently surveyed more than 490 people nationwide and discovered, among other things, that 37 percent of those questioned who have coffee mugs with company logos have been promoted within the past six months compared to 8 percent who did not (and weren't). A look at some of the other results:

QUICK AS A MOUSE: Employees using mouse pads with a company logo worked fewer hours per week than those using other pads.

FASHION PAYS: 17 percent of employees who wear a jacket with a company logo earn $15,000 more than those sporting no logo.

I'M DOING WORK AT HOME: 41 percent of employees who use a pen with a company logo admitted to taking office supplies home for personal use compared to 6 percent who use a generic pen and rip off the supply room.

LOYAL FIVE DAYS A WEEK: Only 2 percent of employees who own something with their company logo use It on weekends.

OFFICE VS. CUBICLE: Employees with a company logo-ed organizer are four-times more likely to have their own office compared to those with a generic organizer.

LOGO BROWN-NOSERS: Lower-level employees were three times more likely to own company logo-ed sag than senior executive.

COPYRIGHT 2000 Nielsen Business Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning