Newswire

Brandweek,  June 5, 2000  

• E-mail
• Print
• Link

Wingate Inns International, Parisppany, N.J., bows a loyalty program dubbed U1, cyberspeak for "you won" and a Cendant brand acronym for "unit of one." The paperless program allows guests to enroll and check their accounts online, plus receive customized marketing messages via e-mail.

Points are valid for four years and can be turned into donations, free travel and gift certificates for airfare Wingate rooms, Avis car rental and more. POP and direct mail support [ldots] Nissan, via Ornelas & Associates, launched new Hispanic campaign for its Centra automobile. Two 30-second spots from the Dallas agency air on national network TV, featuring fast cuts of a speeding car interspersed with Spanish-language copy [ldots] ASSIGNMENTS: KPMG International, a professional services firm, retained J. Walter Thompson, N.Y., to handle global brand and service line advertising. A new campaign is expected in the fall.

COPYRIGHT 2000 Nielsen Business Media, Inc.
COPYRIGHT 2008 Gale, Cengage Learning