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Industry: Email Alert RSS FeedBonneville Message: Personalization, Performance
Brandweek, June 5, 2000
DETROIT--General Motors' Pontiac division breaks a pair of TV spots for its Bonneville luxury sedan, via agency D'Arcy, that highlight personalization and performance. In 'Very Personal" the owner of the Bonneville endures a James Bondian set of obstacles to ensure he's the proper driver for his car, which then adjusts several features after he unlocks it with the key fob.
In "Steer Clear' the Bonneville negotiates a hedge maze in a chase sequence. The new spots run this month on network and cable.
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