Weetabigger

"Delicious whole grain cereal," says the box of Weetabix Organic Crispy Flakes & Fiber. Got that right.

The makers of Weetabix biscuits--the best-selling cereal in Great Britain--have crossed the ocean to offer us two delicious Best Bite flake cereals. But at first glance it's not clear how a serving of Crispy Flakes & Fiber gets 11 grams of fiber, when a serving of its sister, Crispy Flakes, has 4 grams.

Flakes & Fiber has extra wheat bran and eat bran (plus some added oat hull fiber, an isolated fiber that may or may not have all the benefits of intact whole-grain fiber). But you can chalk up most of the difference to Crispy Flakes & Fiber's bigger serving--2 ounces (1 1/4 cups), versus 1 ounce (3/4 cup) for Crispy Flakes.

Whenever you compare two cereals, make sure to check the serving sizes. The fiber, sugar, or calories may be twice as high simply because you're getting twice as much cereal.

COPYRIGHT 2006 Center for Science in the Public Interest
COPYRIGHT 2008 Gale, Cengage Learning