Featured White Papers
- Hosted CRM comparison guide (Inside CRM)
- Enterprise PBX buyer's guide (VoIP-News)
- Hosted CRM buyer's guide (Inside CRM)
Openings: hobbypopMUSEUM
ArtForum, March, 2004 by Alison M. Gingeras
Everyone played at being terrorists when I was young," confides Sophie von Hellermann, one of the founding members of hobbypopMUSEUM, an insouciant German artists' collective that dared to romanticize terrorism even in the wake of 9/11. This group of young artists--von Hellermann, Christian Jendreiko, Matthias Lahme, Dietmar Lutz and Andre Niebur form the core--banded together in 1998 while studying at Dusseldorf's famous Kunstakademie. Von Hellerman's deadpan remark was intended to "explain" the inspiration for hobbypop's installation Baader-Meinhof (also known by its subtitle, Hansel und Gretel)--realized at London's Assembly gallery in 2000 and at the Saatchi Gallery in 2001--which reimagined the fate of Ulrike Meinhof and Andreas Baader.
[ILLUSTRATION OMITTED]
[ILLUSTRATION OMITTED]
[ILLUSTRATION OMITTED]
With juvenile disregard for historical veracity, hobbypopMUSEUM inhabited the roles of these notorious German radicals while giving their story a Hollywood ending: Andreas and Ulrike survive captivity and move to London, where they live as a well-adjusted bourgeois couple. The nucleus of Hansel und Gretel consisted of eight oversize paintings, which were propped up on wooden supports evocative of theatrical sets and depicted scenes from Baader-Meinhof's would-be "normal life." Rejecting the mortuary grisaille of Gerhard Richter's "October 18, 1977" cycle, 1988, as well as that work's political gravitas, hobbypopMUSEUM's installation was formally as whimsical as its make-believe premise. The faux-naive figurative canvases were painted with vibrant washes of color and loose brushstrokes. The prominently scrawled signatures and dates (Ulrike, 1985; Andreas, 1980) borne by each canvas assign (fake) authorship and acknowledge their debt to chic "bad painting" a la Bernard Buffet.
This detournement of the Hansel und Gretel tale, fueled by childlike romanticism, takes a jab at state-sponsored collective reconciliation by replacing acceptance of historical responsibility with a retreat into individual delusions. Hansel und Gretel is ultimately more Prada-Meinhof than Baader-Meinhof, as hobbypopMUSEUM's lighthearted treatment of terrorism deliberately mimics the fashion industry's exploitation of "edgy" subjects. The work's power to provoke is the consequence of a host of strategies that mix antagonism with sincerity. Projecting romantic optimism, generating empty imagery, promulgating laconic yet heartfelt discourse, and actively de-skilling their painterly craft--these are the key ingredients that drive hobbypopMUSEUM's troubling yet amusing practice.
This potent combination of "strategy and heart" (as hobbypop put it) is injected into all of their projects, which combine media as diverse as painting, environmental installation, music, and performance. Eschewing the sociopolitical agenda typically associated with collective artmaking--think ArtClub 2000, Gelatin, or Atelier van Lieshout--hobbypopMUSEUM stake their identity on a certain strategic frivolity and a winking semblance of capitalist collusion.
HobbypopMUSEUM sprang from the genealogical tree that blossomed in their hometown. Dusseldorf is not only host to the academy where Beuys once preached his message of "art-as-life-as-myth" but the city that nurtured the masters of postwar German painting: Richter, Sigmar Polke, Blinky Palermo, and Martin Kippenberger. The legacy they left to hobbypopMUSEUM's generation is permission to "play" with the oldest art's historical baggage, to make paintings that are simultaneously self-aware and self-abnegating, virtuoso and vulgar all within a single canvas. But perhaps hobbypopMUSEUM owe their biggest debt to Konrad Lueg and Gerhard Richter's performance Leben mit Pop: eine Demonstration fur den kapitalistischen Realismus (Life with Pop: A Demonstration for Capitalist Realism), 1963, at a Dusseldorf furniture store. That watershed event not only integrated "autonomous paintings" into a literal consumer scenario, it freed the painter from the silence of his easel. Instead of letting their paintings do all the talking, Lueg and Richter became active players on the public stage of artistic reception.
Having digested this lesson from their Capitalist Realist forefathers, hobbypopMUSEUM try to articulate the notion of "artistic agency" within the current conditions of the art world. The primary vehicle for this campaign comes in the form of earnest posturing and low-key theatrics. In a series of group photographs staged for various posters and publications, hobbypopMUSEUM appear as a troupe of nice-looking twentysomethings with no visible reason for their affiliation. In these group portraits (including one by Thomas Ruff), the members of hobbypopMUSEUM seem to share nothing more than vacant facial expressions and good taste in casual clothes. The deliberate vacuity of these images corresponds to contemporary societal assumptions about the figure of the artist. As empty vessels for the fashion industry--flagrant examples include Maurizio Cattelan's Gap ad or that special Evening Standard Magazine feature with Tracey Emin in Vivienne Westwood--hobbypopMUSEUM offer no critical resistance. Instead, they make self-promotional images that conform to the "establishment" notion of how artists should look and behave.