Business Services Industry

The competitive positioning of foreign MNEs in domestic markets: theoretical extensions and evidence from the Israeli market.

Management International Review, July, 2004 by Shoham, Aviv

Content provided
in partnership with

Abstract * The paper offers a model of the competitive positioning of foreign MNEs (FMNEs) in less-developed countries. The model acknowledges that FMNEs and their domestic counterparts engage in strategic interactions and reference-points positioning with the objective of maximizing customers' satisfaction, and that customers respond to this strategic behavior.

Most Popular Articles in Business: Research and Markets : Tesco Plc - SWOT Framework Analysis; Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors; eBay made easy: ready to start an eBay business? These 5 simple steps will ...; Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...; Wal-Mart's newest distribution center opened last month near the southwest ...; More »

* The analysis is based on a survey of 406 Israeli customers of 104 FMNEs and domestic firms. A structural equations model suggests that industry attractiveness affects the competitive positioning of FMNEs, ...

Read the rest of this article with a Free Trial at HighBeam Research.

Business Services Industry

The competitive positioning of foreign MNEs in domestic markets: theoretical extensions and evidence from the Israeli market.

Management International Review, July, 2004 by Shoham, Aviv

Find Research Guides for:

Find Featured Titles for: Business

Most Popular Articles in Business

Most Popular Publications in Business