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Thomson / Gale

LUXURY HOLIDAYS: Make sure they splash the cash

Travel Trade Gazette UK & Ireland,  December, 2004  

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Operators offer their tips on how to hook upmarket customers with bundles of money to spend on their holidays

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Don't be afraid of the price. Luxury customers are more concerned about getting a holiday that matches all of their requirements. Offer room and flight upgrades - they enjoy the finer things ...