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Cards play their luxury hand right; A bevy of perks holds sway as power users have high expectations

Advertising Age, September, 2004 by James Tenser

Byline: JAMES TENSER

After consulting the periodic table of the elements, credit card marketers have yet to attempt to trade high-spending customers up to Uranium cards.

But there's definitely an atomic weight beyond gold and platinum in the credit card business, and major issuers are competing to attract the highest-spending consumers with rewards and services.

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There's a lustrous new tier at the top: Centurion, World and Signature. These are the brands that American Express, MasterCard and Visa, respectively, have assigned to card offerings for their highest-spending consumers. No precious metals in sight, and perhaps for good reason. ...

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Advertising Industry

Cards play their luxury hand right; A bevy of perks holds sway as power users have high expectations

Advertising Age, September, 2004 by James Tenser

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