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Business Services Industry

Galaxy.com Acquires Enhanced Directory Browse Technology

Business Wire, July 22, 2003

Business Editors/High-Tech Writers

CHICAGO--(BUSINESS WIRE)--July 22, 2003

The Web's first searchable directory, Galaxy.com, evolves into one of

the Web's top search and browse directory services

Is an Apple more relevant than a Zucchini? The answer depends on whom you ask. However, many of today's Web directories would have you believe an apple is always more relevant than a zucchini, at least based on the order of their listings. Why? Because most Web directories present their listings in alphabetical order, giving sites a more favorable position based exclusively on the name of the site or the title of its listing.

Site-Rank Technology - A Better Way

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"We felt there had to be a better way," said Matt Fordham CEO of LOGIKA Corporation. "A better way to present options for our visitors to locate more relevant sites during their browsing experience. So, our engineering team set out to develop an advanced site-rank algorithm, similar in concept to those employed by traditional search engines, and apply this concept to directory browsing."

What we came up with is a comprehensive list of factors, that when combined together, result in a final site-rank value, which assists in determining the order of the listings returned within a particular directory topic. This comprehensive list takes into account variables such as:

-- External link analysis

-- Site robustness

-- Site history

-- Keyword relevance between a directory topic and a site's

actual content

-- Third-party search engine rankings

The end result is a list of sites, by category, ordered by those most pertinent to the subject matter of interest to the Galaxy.com visitor, not just a list of the most "alphabetically adept."

"We haven't done away with the ability to sort results alphabetically. Users can choose, when browsing, to re-sort their results alphabetically, based on either a site's title, or URL, overriding the default sorting option. We wanted to give our users a choice, so that they can see the information they are looking for in a manner most desirable to their needs," added Mr. Fordham.

Innovative Ranking Algorithms Require a Breadth and Depth of Data

Only Galaxy.com utilizes a team of skilled Internet Librarians(R) to scour the Web, locating and categorizing quality content for placement in their applicable categories, resulting in a large breadth of topics / categories and an impressive depth of content within the directory.

Employing this process, Galaxy.com, having recently celebrated its ninth year in business, has grown to one of the Web's largest directories, containing over 3,200,000 listings across nearly 700,000 categories.

Of course, it's difficult for the Internet Librarians(R) to find all of the Web's treasures, and by offering the most competitive paid submission options in the industry, starting at only $9.95, Galaxy.com submitters, looking for high quality traffic, have greatly assisted in this process.

Bringing It All Together

Combining the breadth and depth of content within Galaxy.com with innovative site-rank technology for listing the most relevant sites first, browsing at Galaxy.com now yields a level of quality results like never before. To see the difference for yourself, browse on over to http://www.galaxy.com.

And, to submit your website to the world's first searchable directory, visit http://www.galaxy.com/info/submit.

So in the end, is an apple more relevant than a zucchini? We'll let the Galaxy decide.

About LOGIKA Corporation

LOGIKA Corporation, a Chicago-based leader in next generation Internet search solutions, provides today's most innovative search tool kit available for license and use on the Web. Products powered by LOGIKA enable Web sites to better attract and retain the traffic they need to succeed. LOGIKA's suite of products includes FusionBot.com, for building single site and custom vertical search solutions; Galaxy.com, the Internet's first searchable directory; and Namedroppers.com, the Web's premier domain name search and suggestion engine.

To learn more about LOGIKA Corporation, visit their site at www.logika.net or call John Sortino, vice president of sales, marketing and planning at 773.529.3482, extension 227.

Business Services Industry

Galaxy.com Acquires Enhanced Directory Browse Technology

Business Wire, July 22, 2003

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