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FindArticles > News > Technology

Snap OS 2.0 takes on Meta Ray-Bans

John Melendez
Last updated: September 15, 2025 2:08 pm
By John Melendez
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Snap is about to give its next smart glasses a major brain boost. The company has introduced Snap OS 2.0, a ground-up software revamp for its Spectacles platform that aims to make everyday hands-up computing feel natural — and deliver real competition to Meta’s Ray-Ban line.

Table of Contents
  • Why a new OS matters for smart glasses
  • A browser for your face
  • Lenses become system-level experiences
  • Lighter hardware, Snapdragon inside
  • The Meta Ray-Ban benchmark
  • Distribution and developer gravity
  • What to watch next

So instead of just throwing in one-off tricks, Snap rethought the stack: fast and low-power browsing; deeper AR hooks —think not just Lenses but layers that linger between restaurant visits and flashing glass buildings; smarter content capture and playback; robust API support tied to machine-learning systems with huge cloud RpUs for processing audio-visual AI problems. That’s the right fight. Hardware gets you through the door, but an OS determines how often you’ll actually use the thing.

Snap OS 2.0 AR platform takes on Meta Ray-Ban smart glasses

Why a new OS matters for smart glasses

On-face computing lives and dies in milliseconds and milliwatts. A great operating system obscures the trade-offs — by holding latency down low enough that taps, swipes and voice feel instant, but stretching battery life out past novelty sessions. Analysts at IDC and Counterpoint Research have consistently reported that platform maturity and power efficiency are the two greatest factors limiting mainstream adoption of smart eyewear. Snap is going directly after both of them.

The company claims that Snap OS 2.0 solidifies an event loop across the surface, apps, and sensors so browsing doesn’t fight camera capture or any of it fools around with AR rendering for your experience. That’s not an attention-grabbing bullet point, but it’s the difference between “this is cool” and “I’m going to wear this all day.”

A browser for your face

We’ve built a new Spectacles Browser with smaller footprint, faster page loads and more power optimizations that actually matter when your battery is the same size as a temple arm. A fresh home screen brings glanceable widgets and bookmarks, as well as tool bar features that include dictation and text input for URLs (it’s important to be able to type these in public when you don’t feel like talking to your glasses).

Window resizing allows you to lock in content at different aspect ratios, producing a kind of laptop style workspace that essentially floats within your field of view. But perhaps just as significant is that support for WebXR kicks open a door for browser-based AR—from interactive on-body product try-ons to educational overlays—without developers having to take a dependency write apps natively. This keeps the content candidates vast and the OS future-proof.

Lenses become system-level experiences

Snap is making its community’s specialty — Lenses — more dominant. And a new Spotlight Lens will let you pin vertical video, comments or other streams in space, or have them move with your gaze as you look around. Picture cooking with a recipe that’s like a video of a D.J. Shadow sound collage, beneath which now-familiar words start to pulse, as if some rubberband thing was developing along the sight lines above your kitchen counter.

For creators, the Gallery Lens transforms captured moments into an interactive reel that you can scroll through as though it were a curved filmstrip. You can zoom in for detail and send takes straight to your Story. A Travel Mode keeps the system robust while you’re on the move, which is code for better stability if network conditions and head movement aren’t ideal.

These aren’t isolated effects. They’re OS-level features that any developer can tap into. Snap’s Lens Studio community has already tried multiplayer chess, finger painting in three-dimensional space and collaborative drawing. This update is all about taking those demos into every day utilities.

Lighter hardware, Snapdragon inside

Snap’s upcoming consumer-focused Spectacles will be slimmer than the developer-only product that wowed us with its candy-colored AR but frustrated users with its bulk. The new model’s platform, Qualcomm Snapdragon, suggests the brand may be doubling down on energy-efficient, on-glasses AI—things like wake-word detection and scene understanding (and slight compression latency)—without sucking up all of the battery charge.

Snap OS 2.0 takes on Meta Ray-Ban smart glasses in AR wearables

That silicon shift matters. Recent wearable chipsets from Qualcomm are designed for sensor fusion and computer vision at low power, precisely the workloads that have traditionally crippled first-wave glasses. Couple that with an OS tuned for concurrency and it should eliminate the proverbial hiccups that shatter your immersion.

The Meta Ray-Ban benchmark

Meta’s Ray-Ban offering raised the bar by getting comfort, instant capture and an assistant you can talk with out of your pocket. It’s a simple formula that works: great camera plus straightforward voice plus seamless sharing. But those glasses still rely on the phone to do much of the heavy lifting and have no visual display.

That puts Snap’s counter as making these visual, heads-up interactions feel as frictionless as a tap on your smartphone. If Snap OS 2.0 can keep a browser, camera and AR overlays running simultaneously without trade-offs — and make publishing to an enormous audience as trivial as throwing them on your Story — it can counter Meta’s advantage in convenience while providing real on-the-face visuals that set it apart.

Distribution and developer gravity

Snap has a built-in funnel: hundreds of millions of people using Snapchat every day and a creator ecosystem already fluent in AR. That variety of distribution is more important than any one spec. If Snap is able to turn Lenses, WebXR content and OS-level features into repeatable workflows for creators then wearing Glasses becomes Eisenhower dollars, not a magic show.

Analysts at IDC and CCS Insight have argued for years that smart eyewear will finally escape Cactusland only when developers can hit people on all three modes—phone, browser, glasses—by shipping once. The focus on web standards and Lens portability with Snap OS 2.0 takes the industry a step closer to that threshold.

What to watch next

Three signals will let us know whether Snap’s bet is panning out: sustained battery life during mixed-use sessions, a regular drumbeat of third-party WebXR and Lens-based utilities, and privacy guardrails that make bystanders at ease.

Oh, and partnerships for prescription lenses and stylish frames wouldn’t hurt, either.

With Snap OS 2.0, the company is not just adding features — it’s charting a plausible course toward everyday eyewear computing. If it delivers on that vision, Meta’s Ray-Bans will have a real challenger that can do more than record the moment; it will compute in it.

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