I created two complete websites from scratch — a portfolio with a blog, and a small online store — to determine whether Wix or Weebly is the superior all-in-one builder in 2026. After years of setup time, magical hand-waving over stress testing and performance tuning, one platform delivered faster builds with better design control and more consistent growth everywhere. The winner is Wix.
How I tested both builders across real-world scenarios
I set up by matching site briefs on both systems: a service-based landing page with booking, and a simple store with 10 SKUs, variants, and rules for tax/shipping. I tested for the time-to-first-publish, how easy it is to customize a theme, checkout flow/setup, and SEO control. I also ran PageSpeed Lighthouse on comparable templates and monitored the add-on ecosystem that would be required to bridge the gap.
- How I tested both builders across real-world scenarios
- Pricing and real value for personal sites and stores
- Design freedom and editing: template choice and control
- E-commerce and payments: catalog, checkout, and POS
- SEO and performance: speed, structure, and core tools
- AI and marketing tools: automation, email, and CRM
- Support and reliability: help options and response times
- The verdict: which builder wins for most creators
Context matters. Market data from W3Techs and BuiltWith indicates that Wix runs a much larger share of live sites than Weebly, and Weebly’s owner now pushes customers to Square’s broader commerce stack. That background echoed what I felt hands-on: Wix is investing heavily; Weebly is capable but conservative.
Pricing and real value for personal sites and stores
Both have free tiers with their own platform ads and limited resources — great for testing, but not so good for branding. With paid plans, Wix.com’s tier levels rise from simple personal sites to full-blown business and e-commerce options, complete with shopping carts, analytics, and marketing automation. Weebly’s paid packages are about the same price as Wix’s, but its e-commerce options are cheaper and include a more basic setup (albeit with no transaction fees). However, you can get in-store payments easily, and Weebly is also less aggressive when it comes to marketing.
In practice, the calculus is straightforward: Weebly will be inexpensive if you’re looking for a basic website and Square payments. You’ll pay a little more for Wix as you climb its subscription ladder, but along the way you’re getting deeper design control, more robust commerce features, and integrated marketing that can replace three or four third-party tools. Over the course of a year, that consolidation can more than make up for the higher sticker price.
Design freedom and editing: template choice and control
Wix’s editor really feels like a modern design suite. You can place/size things however you’d like, line up items in a stack, assign section-based layouts, and adjust responsive behavior with per-breakpoint overrides. It has hundreds and hundreds of professionally designed templates, and an App Market with lots of add-ons for bookings, memberships, events, and so on. The original image editor doesn’t just get you crops — it gets animations, borders, and carousels too, all of which sped up my build by removing the need to add additional software.
Weebly is tidy but rigid. The grid keeps pages clean, but restricts creative placement, and there’s no global undo history for complex modifications. The theme library is much smaller, though you can change themes without having to rebuild. Its App Center offers staples including social buttons and basic SEO, but I hit walls far sooner — especially when attempting sophisticated features like layered hero sections and mixed media galleries.
E-commerce and payments: catalog, checkout, and POS
Wix Stores managed my catalog like a dream: variants, subscriptions, abandoned-cart recovery, discounts, preorders, and multi-currency support. Built-in tax calculations and shipping rules were easy, and I got simple conversion/funnel metrics in its dashboard for spying on visitors without third-party dashboards. POS: If you are looking for POS, Wix has a native one, or there is an app to cover in-person sales.
Weebly benefits from its close relationship with Square — payments, a simple, basic inventory and sales process are included. For being so minimal, it’s great. Where it falls short is in more advanced merchandising: fine-grained product option logic, rich subscriptions, and robust post-purchase flows needed additional workarounds. If you are looking to scale, you need the flexibility Wix gives you from the very beginning.
SEO and performance: speed, structure, and core tools
Wix’s SEO tooling is actually quite good now: structured data controls, clean URL management with bulk 301s, automatic image lazy loading, and a guided checklist that helps non-experts cover the basics.
With a like-for-like image and only some custom code, my mobile Lighthouse scores went green after I optimized the images. The plugin took care of the rest, and the caching/CDN setup for my platform did all its magic.
Weebly’s SEO includes titles, meta, and slugs, but I had to compress images, tidy alt tags, and remove widgets because my comparable mobile scores were lower. It can get the job done with discipline, but Wix gave me quicker wins and more granular controls — especially if you’re migrating a site and require clean redirect maps or page-level schema.
AI and marketing tools: automation, email, and CRM
Wix’s AI helpers speed up setup: you can get a site launched in minutes with Wix by generating page sections, starter copy, and even a basic site structure for you to modify. But most significantly, its marketing stack — email campaigns, automations, lead capture, and CRM — is integrated, and all are easily accessible directly from the dashboard. That lessened my dependence on third-party services.
Weebly has basic email marketing and automations, though it is not as integrated or as expansive. For merchants who already live in the Square ecosystem, this may be perfect. For others, Wix’s integrated toolset is a definite plus.
Support and reliability: help options and response times
Wix offered easy access to live agents, as well as chat and ticketing, with a solid knowledge base. Weebly has great documentation, as well as chat, but phone support depends on your plan. Wix answered a DNS and SSL question in one call; Weebly’s answer came to me via email later.
The verdict: which builder wins for most creators
If you desire maximum creative freedom, powerful growth capabilities, and a quicker time-to-value, go with Wix. It’s the newer, more ambitious platform, and that much was clear at every stage of my build. Weebly is still a great choice if you’re running a budget website or store and are already using Square’s payments and POS system, but for the majority of creators and small businesses, Wix wins by a landslide.
Bottom line: Both are simple to get into. Only one felt comfortable enough to climb up on top of me. That platform is Wix.