AT&T is offering a promotion that will be hard to pass up, as you can get the Google Pixel 10 Pro XL for free with bill credits, and there is little you need to do in order to qualify.
New and existing customers are eligible to trade in any Google Pixel from any year, no matter the condition, or an eligible smartphone with a trade-in value of at least $35, then activate or upgrade on an unlimited plan to get up to $1,250 in credit toward the purchase of a Pixel 10 Pro XL (or up to $1,050 for the Pixel 10 Pro).
- How to qualify in a few minutes for AT&T’s Pixel deal
- What you actually pay with taxes, fees, and bill credits
- Trade-in works best when you have any old Pixel device
- What you get with the Pixel 10 Pro XL hardware and AI
- Key fine print to watch before you commit to AT&T
- Is this deal right for you over a 36-month term?
The credits are spread over 36 months and need a new line or a qualifying upgrade. You’re still on the hook for taxes at the full retail price, and a $35 activation fee per line does apply, but the monthly credits offset the installment payments when the promotion is stacked properly.
How to qualify in a few minutes for AT&T’s Pixel deal
Begin by selecting either the Pixel 10 Pro XL or the standard-size Pixel 10 Pro from AT&T, in-store or online. At the time of checkout, choose a qualifying unlimited plan, and whether you’re adding a new line or upgrading an existing one.
To save the most, trade in any Google Pixel — the offer is good no matter the year or condition — when you buy a 10 Pro series Pixel. If you don’t own a Pixel, many recent iPhone, Samsung Galaxy, and OnePlus models also qualify, provided they are worth at least $35 in trade-in value for this promotion.
Once the carrier has received and confirmed receipt of your device, AT&T applies promotional bill credits each month for 36 months to cover the phone installments.
Miss a requirement, and the credits can shrink or halt.
What you actually pay with taxes, fees, and bill credits
Even “free” phones come with some costs. You’ll pay sales tax on the full retail price at checkout, as well as a $35 activation or upgrade fee per line. The monthly bill will reflect the amount of the phone’s installment financing along with a corresponding promotional credit, making the net cost $0 for Pixel 10 Pro XL or close to $0 for Pixel 10 Pro, if you meet all terms.
New customers on a single-line unlimited plan with AT&T typically begin in the mid-$70s per month before discounts for automatic bill payment and paperless billing, according to its current plan offerings. To be eligible, current customers can typically maintain or switch to a qualifying unlimited plan.
Trade-in works best when you have any old Pixel device
If you have an older Pixel — we’re talking a Pixel 3, or a Pixel 4a, or even one that looks like it’s been run over by a truck, like the battered Pixel 5 sitting on my desk — you’re in luck because AT&T is taking any condition of old Pixels for this promotion.
That one-of-a-kind clause takes the worry out of cracked screens or worn batteries.
No Pixel? You can still score the complete credit with other brands, if your trade meets AT&T’s $35 minimum value requirement on this deal. Most midrange and high-end phones from the last couple of years meet or surpass that threshold, though you should verify model eligibility before checking out.
What you get with the Pixel 10 Pro XL hardware and AI
The Pixel 10 Pro XL delivers all of Google’s latest AI-driven functions in a bigger-screen variant with a battery bump and speedier charging. It also has Pixelsnap magnetic charging, Google’s version of a MagSafe-style accessory system that makes mounting and wireless charging easier and more secure.
Android 16 brings enhancements for camera, security, and on-device AI, which means smarter photo edits, more natural call screening, and better integration with Google services. For media enthusiasts, that screen and those speakers on the XL are entertainment-focused; on the Pixel 10 Pro you’ll enjoy a lighter and more ergonomic design.
Key fine print to watch before you commit to AT&T
The promotional credit is applied via 36 monthly bill credits. If you cancel wireless service, switch to an ineligible plan, or pay off the phone early, the credits cease and any balance remaining on the device comes due — standard carrier math that Consumer Reports urges shoppers to consider before calculating long-term costs.
There’s a time-limited window and availability may vary by location or online stock. You will have to return the trade-in device on time and in the condition you stated it was. AT&T warns that offers and requirements are subject to change at any time, so be sure to double-check the details at checkout before you commit.
Is this deal right for you over a 36-month term?
If you already intend to stay with service for three years, this is one of the lowest-friction arrangements to slide into Google’s top-tier phone for little or nothing in net cost. Industry trackers like CIRP and IDC say U.S. upgrade cycles to a new phone average about three years at any given moment — and that just happens to be the 36-month length of this new credit term, territory that all the carriers see people sticking with their devices.
Bottom line: Trade in any Pixel you’ve got — or another qualifying device with a value of at least $35 — match it with an eligible unlimited plan, and let the monthly credits take care of the phone. Just watch your taxes, that activation fee, and the sign-up period, and you stand to walk away with a flagship Pixel 10 Pro XL for virtually nothing.
