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FindArticles > News > Business

Forrester Points To Productivity As AI Job Gauge

Gregory Zuckerman
Last updated: January 18, 2026 3:29 pm
By Gregory Zuckerman
Business
6 Min Read
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Worried that artificial intelligence is about to erase your paycheck? A major new forecast suggests the market won’t tip into mass displacement unless one crucial signal lights up first: a sustained surge in productivity. According to Forrester’s latest analysis, AI is on track to automate roughly 6% of US jobs by the end of the decade, but the real tell for wider disruption will be whether output per worker suddenly climbs.

The Telltale Metric: Sustained Productivity Growth

Labor economists have long treated productivity growth as the scoreboard for transformative technology. When machines or software truly substitute for people at scale, output per hour typically jumps. Forrester argues that absent a clear and lasting acceleration in US labor productivity, the fear of sweeping AI layoffs is overstated.

Table of Contents
  • The Telltale Metric: Sustained Productivity Growth
  • What The Forecast Actually Says About AI And Jobs
  • Beware Mislabeling Layoffs As AI-Driven Automation
  • Signals To Watch In The US Labor Market For AI
  • What Workers And Firms Should Do Now To Prepare
Forrester report: productivity as key gauge of AI job impact

Recent gains in generative AI are real, but much of the value today shows up as time savings at the task level—drafting, summarizing, coding assistance—rather than full job replacement. The Bureau of Labor Statistics tracks these trends, and until those figures reflect broad, persistent improvement, Forrester contends the economy is more likely to see job redesign and augmentation than wholesale elimination.

What The Forecast Actually Says About AI And Jobs

Forrester’s model points to AI automating about 10.4 million roles nationally by the close of the decade, a meaningful but not apocalyptic shift in a labor market of more than 160 million workers. Crucially, the firm expects generative AI to account for about half of all automation-driven role reductions by then—up from earlier expectations—reflecting rapid advances in large language models and AI agents.

The jobs most exposed share a theme: a high share of routine, repeatable tasks. Early-career positions, customer service functions, and some software roles are more vulnerable, especially where handoffs can be codified. Even there, the outlook is mixed. Many tasks inside those jobs will be automated before the jobs themselves disappear, opening room for higher-value responsibilities.

Other independent projections echo the modest scale. Analysts at Goldman Sachs have estimated potential job losses in the 6–7% range under widespread adoption. That’s far from claims that half of white-collar entry roles could vanish, and it underscores why the productivity signal matters: if AI were replacing workers en masse, the macro data would likely show it.

Beware Mislabeling Layoffs As AI-Driven Automation

Forrester also warns against confusing financially driven layoffs with AI-led automation. In a cost-cutting cycle, executives may invoke AI as strategic cover even when no mature system exists to absorb the work. Without live, measurable productivity gains from deployed tools, those cuts are about balance sheets, not bots.

That mislabeling carries risks. If a company trims staff in anticipation of automation that doesn’t pan out, it can end up short on talent and morale. Forrester’s guidance is blunt: prove the productivity first, then restructure. The order matters for both performance and trust.

The Forrester logo, in dark green text, centered on a light gray background with a subtle geometric pattern.

Signals To Watch In The US Labor Market For AI

Start with labor productivity: a multiquarter upswing would be the clearest sign that AI is doing more with fewer people. Complement that with evidence of sustained capital investment in software, data infrastructure, and AI platforms—if companies are spending heavily and realizing returns, automation is more likely to stick.

Monitor wage dynamics and job postings in AI-exposed occupations. If wages plateau while output rises in fields like customer support, claims processing, or coding, automation pressure is building. Conversely, rising wage premiums for AI-complementary skills—data literacy, workflow design, human-in-the-loop quality control—signal augmentation rather than substitution.

Keep an eye on adoption beyond pilots. Industry surveys from groups like Gartner and McKinsey show many enterprises still experimenting. A visible shift from proofs of concept to scaled production systems—accompanied by documented ROI—would foreshadow broader labor impacts.

What Workers And Firms Should Do Now To Prepare

For individuals, hedge against displacement by mastering the pieces AI can’t easily replicate: problem framing, domain judgment, stakeholder communication, and oversight of automated workflows. McKinsey research finds that roles combining technical fluency with managerial or creative strengths are better positioned to benefit from AI.

For employers, redesign jobs around tasks. Identify where AI reliably handles repetitive work and reinvest the time into customer care, experimentation, and speed. Track outcomes with hard metrics—cycle time, error rates, throughput—not just adoption counts. Above all, align workforce plans to demonstrated productivity gains, not to hype cycles.

The bottom line: if AI is truly coming for large swaths of jobs, productivity will tell you first. Until that signal breaks out, most workers are more likely to see their roles reshaped than replaced.

Gregory Zuckerman
ByGregory Zuckerman
Gregory Zuckerman is a veteran investigative journalist and financial writer with decades of experience covering global markets, investment strategies, and the business personalities shaping them. His writing blends deep reporting with narrative storytelling to uncover the hidden forces behind financial trends and innovations. Over the years, Gregory’s work has earned industry recognition for bringing clarity to complex financial topics, and he continues to focus on long-form journalism that explores hedge funds, private equity, and high-stakes investing.
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