Google Search is giving virtual flowers to the Emmy winners this year, with simple searches turning into a celebratory mini-experience. Type the name of a winning series like The Pitt or The Studio and you’ll get a little trophy animation peeling up on the results page. Click it, and Search will inform you how many Emmys the title won before transforming into a flower icon that lets you throw a bouquet across your screen.
The cheeky flourish is both scorecard and fan signal. The more bouquets people send, the taller a clear counter rises for each winner that allows shows and their creators one last round of applause long after hungover crews collapses.
Key ways to bring on the Emmys celebration
Open up Google Search in your web browser or its equivalent app on a phone. Answer: Type the name of an Emmy-winning show, or single winner. A tiny gold trophy will pop up on the page; tap it to view Google’s tally of awards, obtained from results at the Television Academy.
Next, the trophy button blossoms into a flower. Click or tap on the flower to send a bouquet. Petals float across the screen and the overall number of bouquets received by that film or filmmaker expands. It’s simple, but polished enough to feel like a small party you can summon at will.
Who’s drawing the most bouquets
In one recent snapshot, Adolescence was winning the bouquet race with some 741,600 virtual flowers, thanks in part to a heavy awards haul for Outstanding Limited or Anthology Series and acting trophies for Stephen Graham, Owen Cooper and Erin Doherty.
Among the headline hive sections, The Studio (winner of Outstanding Comedy Series) buzzed past 405,600 bouquets and The Pitt (Outstanding Drama winner) rested with around 336,700.
The visible counter turns fandom into a tangible currency, which mirrors social buzz with an often lighthearted measure that you can watch climb in real time.
(The fun isn’t limited to shows. You can also throw flowers to individual honorees — say, Severance standout Tramell Tillman or Hacks scene-stealer Hannah Einbinder — adding an extra satisfying layer of recognition for performers and creators beyond the marquee series titles.
Why Google built this — and why it clicks
Google often launches interactive Easter eggs to coincide with big cultural occasions, from international sports tournaments to entertainment award ceremonies. A similar bouquet mechanic surfaced around the time of the Olympics, allowing users to shower athletes and countries with virtual kudos. In addition to being fun, these features help people take advantage of what they’re interested in learning about during live events: finding out the winners, seeing who’s who and re-living great moments.
Google’s Year in Search analyses tend to reveal dramatic spikes in search volume for winners and breakout performances following televised ceremonies. A small, tap-able celebration will engage users on the results page and showcase authoritative outcomes related to the Television Academy’s decisions. For studios and streamers, it’s promotional space at no cost — if nothing else an on-page nudge about creative momentum that might drive what viewers watch next.
Tips if you want to try it yourself
– Search for the exact title of a winning show (like “The Pitt,” “The Studio,” or “Adolescence”) or the name of a confirmed winner.
– Search for the floating trophy icon on the results page; if it’s not there, drag down or click on a different winning name.
– After viewing the award count, use the flower icon to send bouquets. Multiple taps will grow more flowers, raising the collective number again.
– It is both mobile and desktop supported in standard Search. If you are using an ad blocker or our privacy settings are too strict, please reload the page or use another browser if animations do not appear.
A small gesture with big fan energy
For an industry based on reputation and personal recommendation, a confetti-sized interface can pack a punch. The bouquet counter gives fans an opportunity to increase their praise and winners a tangible, feel-good number beyond statues or ratings. It’s ephemeral, yes, but so are most victory laps. For the moment, Search is only allowing everyone to throw a few flowers — and that’s an achievement in and of itself.