34% price cut — Apple AirTags 4-pack at Amazon

One of Apple’s most useful accessories has just dropped to an early Black Friday price. Amazon has a 4-pack of AirTags for $64.99, which is well below the $99 list price and within 50 cents of the lowest price we’ve seen this travel season for our pick to help travelers or anyone who tends to lose their essentials.

What makes this AirTags 4-pack deal worth buying now

At $64.99, that’s a $34.01 discount off MSRP — or an effective price of $16.25 per tag versus the normal individual rate of $29 each.

That math per tag is why it’s almost always more economical to buy the 4-pack over singles. It’s also close to the price floor tracked by third-party price aggregators like Camelcamelcamel, indicating that we’re looking at real value and not just an ordinary discount.

If you’re planning gifts, the 4-pack divides nicely across a few stockings and also future-proofs your setup: one on the keys, one on the luggage, one on a backpack, and an extra for whatever it is that you always forget you lose.

What you get with AirTags: features and how they work

AirTags use Apple’s Find My network to find lost items through a massive, crowd-sourced mesh of Apple devices. Apple has claimed there are more than 2 billion active devices in the world at large, and it’s the scale that matters — when your bag disappears out of sight, it’s likely still to be silently pinpointed by nearby iPhones and iPads.

Precision Finding uses Ultra Wideband with U1-equipped iPhones (iPhone 11 or later) to guide you by showing on-screen arrows and readings of distance. With older iPhones, you still get the ability to track your location on a map and play a sound through the AirTag’s built-in speaker.

Practical touches count: a user-replaceable CR2032 battery that will last about a year, IP67 dust and water resistance for life’s spills and storms, and one-tap setup to hijack your tag with your Apple ID in seconds.

Real-world AirTags uses and travel-related tracking stats

With luggage tracking, it’s where AirTags have made their mark. There’s industry data supporting the demand: SITA (Société Internationale de Télécommunications Aéronautiques) 2024 Baggage IT Insights report found that there were 6.9 mishandled bags per 1,000 passengers in 2023; and transfer-heavy routes have fueled even higher rates. For travelers, that means real risk — and real time saved when you can tell an airline agent exactly where your suitcase was last pinged.

But away from airports, AirTags are brilliant in the ordinary chaos of life. Clip one to a diaper bag for trips to daycare swaps, stash one in a bicycle saddle bag, or throw one in your camera pouch on location shoots. Parents frequently attach tags to school backpacks or musical instruments that kids haul between home and practice.

Compatibility and privacy across iPhone and Android

For Precision Finding, which guides you to an item’s location using audio and video cues (like how close in feet the tag is), AirTags are finest with iPhone 11 or later; however, any iPhone or iPad running recent iOS or iPadOS can report back on where just-ringing items have been found on a map within Apple’s Find My app.

If you’re in a house with some people using Android and others on Apple, a couple of the latter’s new safety features help: iPhones will notify their users if they detect an unknown AirTag moving with them, and Android users can scan to detect using Apple’s Tracker Detect app. Highly publicized features include rotating Bluetooth identifiers and audible chimes that sound if someone suspicious is tailing the user.

The setup is simple: pull the battery tab; hold the tag near your iPhone, name it and select an emoji. Invest in an accessory like a key ring or luggage loop — there’s no built-in loop for AirTags — and turn on Lost Mode so that anyone who finds your stuff can tap to see a contact message.

Early Black Friday buying advice for this AirTags pack

Deal timing matters. The Early Black Friday pricing can be as aggressive as the day-of doorbusters without the stock squeeze. Now that this 4-pack is near the bottom of its price history, waiting too long for a slightly better price risks the deal becoming sold out or spiking in price.

As I won’t ever hesitate to point out, the math indicates if you only need one tag today, you’re unlikely to do better than $16.25 per tag with any single-unit sale. Purchase the bundle and keep some extras on hand for new luggage or a second set of keys, or give one to your friend. Include a couple of simple key rings or luggage loops so that every tag can be put to use straight out of the box.

Bottom line: why this AirTags 4-pack deal is worth it

If you’re in the Apple ecosystem, now is the time to load up. A 34 percent price cut to $64.99 on the AirTags four-pack is rare, close to an all-time low, and well timed for holiday travel and gifting. A very practical Black Friday season buy, with a big Find My network and an easy setup — it’s hard to go wrong here.