One of the season’s best TV deals just dropped: the 65-inch Sony Bravia 5 is now $998, or a $501.99 discount off its regular price of $1,499.99 — good for a solid 33% in savings.
That sub-$1,000 price point is unusual for a premium mini LED set from Sony, and it’s on par with the lowest price ever seen at Amazon, according to price-tracking services like Keepa and Camelcamelcamel.
- Why This Sony Deal Is Different From Typical Holiday Sales
- Picture and sound highlights on the Sony Bravia 5
- Built for PS5 and the next-gen consoles and gaming
- How it stacks up at $998 against rival 65-inch TVs
- Basic tweaks for maximum performance and easy setup
- Bottom line on this record Sony Bravia 5 TV discount
If you’ve been holding out for a significant upgrade before the peak movie marathons and winter gaming kick in, this is the sort of drop that doesn’t last long. It combines Sony’s picture processing pedigree with gamer-ready specs and a streaming-friendly interface, making it excellent value given its criterion of performance.
Why This Sony Deal Is Different From Typical Holiday Sales
Mid- to high-tier mini LED sets tend to see discounts hovering around the 15% to 25% range through much of the holiday season. A 33% cut this soon indicates aggressive competition in the 65-inch category, which industry trackers like Circana say is perennially one of the most popular big-screen sizes. In real terms, that puts Sony’s image quality within reach of shoppers who had previously been walking out with value leaders from TCL or Hisense.
Sony also keeps its pricing for longer periods of time than some competitors, so any deal that is an actual all-time low is noteworthy. If you desire brand-name motion handling and dead-on color without crossing into major $$$ flagship territory, this is the time.
Picture and sound highlights on the Sony Bravia 5
The Bravia 5 is the first to use mini LED as a backlight with lots of dimming zones to maximize contrast and minimize blooming around bright highlights. Sony’s XR Backlight Master Drive and XR processing are designed to deliver fine-tuned light control, which means HDR pop without shadow detail crushing — just what you want for Dolby Vision movies and high-contrast games.
You can count on a vibrant, punchy image with strong uniformity and color accuracy out of the box. Of course, verification is regularly deferred to independent testing outlets like RTINGS and Consumer Reports, which constantly cite Sony for class-leading upscaling and motion handling — particularly with fast sports and action sequences. There is eARC support for audio, and you can pass high-bitrate Dolby Atmos from your TV to a compatible soundbar or AVR. The TV’s own speakers are also acoustically tuned to the room, so they adjust themselves based on the space in which it’s placed.
Built for PS5 and the next-gen consoles and gaming
Game ready: 4K at 120Hz, HDMI 2.1 bandwidth, Variable Refresh Rate, and Auto Low Latency Mode are all in the box for your gaming needs.
Tailored features — such as Auto HDR Tone Mapping (which adjusts the picture settings automatically for PS5 users) and Auto Genre Picture Mode (which avoids you having to switch the picture mode when gaming on your console) — keep fuss to a minimum and maintain consistent performance when using HDR and switching between games.
The 120Hz panel makes short work of motion blur and tearing, while Sony’s motion interpolation tech remains some of the most organic if you want to tweak for sports. Input lag in Game Mode is competitive, which is a necessity for shooters and racers online.
How it stacks up at $998 against rival 65-inch TVs
Other popular options in this price range include the TCL QM8, Hisense U8 series, and Samsung’s step-up Neo QLED models. TCL and Hisense both like to post eye-popping peak brightness numbers, which are great for spec-sheet bragging rights and punchy HDR. Sony, on the other hand, has typically traded a notch of peak brightness for fine-tuned tone-mapping, cleaner motion, and better out-of-the-box color accuracy — precisely the set attributes most videophiles and sports fans who watch actual real-world content prefer.
Combine this with the intuitive Google TV interface, a large and growing app store, built-in Chromecast, and voice control courtesy of Google Assistant. If you are invested in Apple’s ecosystem, AirPlay and HomeKit support means that mirroring content and working into smart home scenes is a snap.
Basic tweaks for maximum performance and easy setup
For a 65-inch screen, real immersion can be achieved somewhere between 7 and 9 feet, assuming you’re using the HD/4K rule-of-thumb standard provided by SMPTE and THX. In a well-lit room, change to calibrated “Standard” or “Cinema,” and turn off over-aggressive edge enhancement or noise reduction features. Sticking with nighttime movie sessions, turn on Dolby Vision and disable motion smoothing to avoid the soap opera effect.
Game Mode should be turned on, VRR should be enabled, and 4K/120Hz must be selected as an option on your console. If you are rocking a soundbar instead, plug it into the TV’s eARC port and select passthrough for audio output for the best Atmos compatibility.
Bottom line on this record Sony Bravia 5 TV discount
A $998 sticker price for the 65-inch Sony Bravia 5 buys outstanding mini LED contrast, Sony’s masterful processing, and a full-fat chocolate bar of HDMI 2.1 gaming features — all-but-impossible value.
It’s a solid buy for anyone who wants a well-rounded, future-proofed 4K TV without having to move up to flagship status. The Bravia 5 is currently selling at a record-tying $501.99 discount. If that’s in line with your holiday watchlist and gaming plans, it’s the right time to pounce.
