Take a look at this little teaser from Samsung for its—whatever it is—presence at CES early next month, pointing more to connected home than phones. The montage is heavy on close-ups of appliances and closes with the line “Your Companion to AI Living,” which telegraphs a display dedicated to AI-powered refrigerators, laundry and floor care.
The video is a precursor to the company’s usual First Look media presentation, where it previews the year’s ecosystem before the show floor opens. If you were looking for a Galaxy flagship announcement out of the event, this snippet suggests CES is more about ambient intelligence than handhelds.
Teaser Hints at AI-Powered Home Lineup for Upcoming CES
There are frames of a bevel on a stainless door that looks like a Bespoke refrigerator, the knurled dials for controls like those on Samsung washers, a lens close-up and a round puck about as subtle as the shape of today’s robot vacuums. Nothing screams mobile hardware.
The emphasis makes sense for Samsung’s drive to integrate SmartThings into all of your major appliances, linking automation with power consumption and home monitoring. Expect the messaging to mirror AI Energy and Home Care attributes already available across the Bespoke line-up, wherein the app can monitor usage, recommend schedules and display maintenance alerts.
What the Clips Reveal About Samsung’s AI Home Push
Read literally, the lens shot teases vision-based routines — the kind Samsung employs to recognize food in Family Hub refrigerators or to plot optimal paths for Jet Bot vacuums. AI gets on-device object recognition and natural language prompts that would bring down latency and also keep far more data at home while syncing via SmartThings.
In laundry, Samsung has relied on fabric detection and automatic detergent dispensing under the Bespoke AI designation. Another wave might deliver stain classification and cycle suggestions, together with SmartThings Energy to work around peak-rate windows or synchronize with rooftop solar and home batteries.
For the kitchen, past First Look previews spotlighted modular Bespoke panels and bigger Family Hub screens. The AI Living tagline alludes to conversational support for recipes and visual recognition of inventory, with cross-device routines to dim lights and turn on ovens or queue a wash cycle in one fell swoop.
Where Mobile Fits In Amid Samsung’s CES AI Focus
Notably missing: phones and foldables. That goes along with Samsung’s longstanding tradition of reserving its Galaxy launches for single-product Unpacked events rather than the stages of CES. It’s indicative of a strategy to cast Galaxy AI as the remote (or should we say rule-maker) for the home, not the star of this show.
Wearables/XR are still a wildcard, but nothing in this teaser is pointing there. If mobile does rear its head, it will ideally be with the realization of SmartThings continuity features, Matter support, and hands-free control across rooms — so device-to-device handoff, presence detection and offline voice for critical commands.
Why It Matters for Samsung and the Market
Tony Waters — Consumer Technology Association polls show a majority of U.S. households now own at least one smart home device, and energy management is one of the top purchasing considerations.
IDC anticipates a faster growth trajectory for connected appliances compared to legacy categories as vendors push more AI inference onto devices for responsiveness and privacy.
In large appliances, Samsung goes toe-to-toe with LG, Haier and Whirlpool, and fends off iRobot, Ecovacs and Roborock in floor care. The stack ownership from phone to fridge is the differentiator it’s betting on — a single ecosystem, a single app and, increasingly, one AI fabric that stretches between rooms.
There’s also a margin story. Phones confront aging demand; still, high-end appliances and TVs put on display at First Look can lift average selling prices — and also help lock users into longer replacement cycles. That’s where SmartThings, Matter and tight Galaxy device integration become sales multipliers.
What to Watch For in the Showcase and Key Questions
Seek out details on on-device AI versus cloud processing, as well as how visual data from cameras is managed and if privacy controls are truly adjustable on a per-appliance basis.
Look for fuller Matter and Thread support, multi-admin enhancements, and handoff between SmartThings and third-party services such as Home Assistant and Alexa. Smart home buyers’ litmus test continues to be interoperability.
Anticipate that sustainability claims will go beyond just the recycled narrative and into measurable kWh reductions, ideally with utility partnerships and independent verification. Industry pilots considered by energy groups have demonstrated double-digit savings when automation responds to dynamic pricing.
And should a surprise mobile cameo come to pass, expect ecosystem tie-ins over full-blown phone reveals — perhaps a gentle reminder that the house, not the handset, is the star of this show.
