Prime Day is still serving up some great home entertainment deals — including an amazing price on the Roku Streaming Stick Plus. The pocket‑sized, wallet‑friendly 4K HDR streamer is now selling for a full 40 % below its normal $39.99 list price — or around $24 total — so it’s one of the lowest‑friction, low‑cost upgrades you can hang on any TV.
Why This Prime Day Roku Streaming Deal Is the Best Value
The secret of Roku’s success is an easy formula: It offers a simple user interface, a better search function than its peers (for now), and a hardware design that disappears behind your TV set. The Streaming Stick Plus is the sweet spot in Roku’s lineup — small enough to travel, powerful enough for crisp 4K, and just $59.99 with an intuitive interface that sets up easily in minutes. There’s Apple AirPlay support for those wielding an iPhone or Mac to cast photos, music, and video with no added accessories, on top of a voice remote that takes care of your TV power and volume so you’ll hardly ever need your original remote.
It’s that usability that has kept Roku a staple in American living rooms. It has been a top-ranked streaming platform for research houses such as Parks Associates, and the company says it recently reached over 80 million active accounts globally in its latest earnings. When a platform with that kind of reach dismisses a capable 4K stick to impulse-buy pricing, it’s worth giving at least one look.
What to Look for When Shopping for Everyday Streaming
The Streaming Stick Plus focuses on the things most people notice: smooth 4K video playback, support for HDR10, and a robust dual-band 802.11ac Wi‑Fi connection.
- Long-range wireless receiver built into the power cable to receive Wi‑Fi signals in crowded rooms or when installed behind a TV.
- 1080p HD streaming through the included HDMI cable.
- One-touch play and cast app buttons to make choosing what to watch easier with one click.
- HDMI‑CEC lets you control everything via one remote.
- Roku Search helps you find where your favorite shows are free or cheapest to watch.
- Tucks behind the TV, can draw a little power from many sets’ USB ports, and has built‑in AirPlay for easy casting.
- If a TV’s USB port cannot deliver sufficient power, the provided wall power adapter enables peak performance — that is what you will need for optimal results.
The learning curve with Roku OS is really easy. Big tiles for Netflix, Disney Plus, Prime Video, YouTube, and free ad-supported streaming channels take front and center. Voice search is platform-agnostic, so if a show is cheaper or included somewhere else, Roku generally displays it. That neutrality is a small, though significant, advantage over some ecosystems that push their own services to the top of stacks.
Real World Use Cases Outside the Living Room
This stick is great for travel, dorms, and guest rooms. The Hotel and Dorm Connect feature enables you to sign in on those Wi‑Fi captive portals (the kind that ask for a room number or prompt you in your browser). And because it’s USB powered and inhabits an HDMI port, you can schlep it from room to room or chuck it in a backpack without wrestling with extra cable. And for homes with multiple TVs, it’s an easy way to bring uniformity to the interfaces and logins so everyone knows where to click.
Performance for both sports and movies is fine, if your internet connection cooperates. As a general rule, Netflix recommends at least 15 Mbps for 4K streaming — if you want to stream on multiple devices, or are in the habit of sharing your Wi‑Fi with your housemates, then it makes sense to shoot a little higher. Unlike many more expensive rival devices, the Stick Plus won’t grace you with Dolby Vision or high-end audio tricks, but when it comes to mainstream 4K HDR10 content, it punches well above its price point.
How It Compares to Other Budget Streamers
The closest competitors are the Fire TV Stick 4K and Chromecast with Google TV 4K; Fire TV leans heavily into Alexa and Amazon’s storefront, so the company usually matches this price during big sales. Chromecast with Google TV gives you personalized recommendations and deep Google Assistant integration, but just note that its price tends to be a bit higher at times. What Roku does better is speed and ease: it takes fewer clicks to get into an app, the search results go straight to what’s available for free (or via subscription pricing) rather than trying to sell you on a rental or purchase, and avoid locking you inside one company’s ecosystem.
Price History, Discounts, and Smart Buying Advice
Historical data from services like Camelcamelcamel shows the Streaming Stick Plus falling to somewhere in the mid-to-high $20s during big shopping events, with occasional flash lows near today’s price. A clean 40 percent slash is as aggressive as one of these deals tends to get without some kind of bundle. If you’re in the market for a cheap 4K upgrade for a second TV, or even a travel-friendly streamer, then this is the window to buy.
If you are assembling a home theater system with Dolby Vision and premium audio, you might not mind spending more on a player that can handle those formats. For everyone else — cord cutters, renters, college students, and families looking to outfit extra rooms — this deal strikes a balance between cost, capability, and convenience.
Bottom Line: A Strong 4K Streaming Value for Prime Day
The Roku Streaming Stick Plus, meanwhile, is the rare no-brainer Prime Day buy thanks to its 40 percent discount: a quick, portable 4K HDR streamer with an accessible interface and steady Wi‑Fi (plus AirPlay), all for a handful of movie rentals.
If simplicity and value top your priority list, then throw it into your cart before that discount disappears.
