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OpenAI Retires GPT-4o Again Amid User Backlash

Gregory Zuckerman
Last updated: January 30, 2026 7:10 pm
By Gregory Zuckerman
Technology
6 Min Read
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OpenAI is retiring GPT-4o for ChatGPT once more, removing it from the model selector for paid users while keeping it available via the API. The company says it is consolidating its lineup to focus on models used by the majority of people, but the move has reignited frustration among fans who prefer 4o’s warmer, less formal conversational style.

OpenAI notes that only about 1% of ChatGPT users still engage with 4o, and that free users—roughly 90% of its overall base—won’t notice any change. The retirement arrives alongside discontinuations of several other models, including GPT-4.1, GPT-4.1 mini, OpenAI o4-mini, and certain GPT-5 variants such as Instant and Thinking.

Table of Contents
  • What Is Changing in ChatGPT and Who It Affects Most
  • Why Some Users Are Upset About GPT-4o’s Removal
  • API Access And Enterprise Considerations
  • How to Prepare and Practical Tips for Smooth Migration
  • The Bigger Picture: Consolidation Versus User Preference
A black, stylized knot-like logo with six interconnected loops forming a hexagonal center, set against a professional flat design background with soft patterns and gradients.

What Is Changing in ChatGPT and Who It Affects Most

For Plus and Pro subscribers, existing conversation threads remain intact. You’ll still be able to continue them, but responses will come from the newer default models rather than 4o. OpenAI says voice mode and image generation won’t be affected, since those experiences already rely on different underlying systems.

Custom GPTs built on 4o will be migrated to GPT-5.2. In practice, that means most workflows should keep running, though some users will likely see shifts in tone, refusal behavior, or reasoning style. Free users continue with GPT-5 as default, so the transition will be largely invisible to them.

Why Some Users Are Upset About GPT-4o’s Removal

GPT-4o earned a loyal audience because it felt more conversational than its siblings. Power users say that matters: tone affects how quickly they iterate, whether the model over-explains, and how smoothly it follows instructions in multi-turn chats. When 4o was retired previously and briefly reinstated, many built daily routines and custom GPTs around its “vibe.”

The 1% usage figure, cited by OpenAI, has been criticized by some paying customers in community forums who argue it blends in the vast free cohort that never had access to 4o. On the OpenAI subreddit, users have organized petitions and called for an option to keep 4o available as a selector for subscribers, even if the company promotes newer defaults.

OpenAI has tried to meet that preference in newer releases by adding personalizable presets—such as professional, candid, and quirky—to narrow the gap between efficiency and warmth. The company’s message is clear: newer models outperform older ones on quality and safety evaluations, and customization features should bridge the stylistic differences users care about.

The ChatGPT logo and text on a professional flat design background with soft blue and purple gradients and subtle geometric patterns.

API Access And Enterprise Considerations

While 4o disappears from the ChatGPT selector, it remains available via the API “for the foreseeable future,” according to OpenAI. That matters for teams that embedded 4o into products or internal tools. Maintaining API access reduces the risk of sudden production breakage, though it doesn’t eliminate concerns about long-term support, pricing, or rate limits.

Model churn—providers cycling older models out to simplify support and drive adoption of newer architectures—is becoming standard across the industry. Google, Anthropic, and others regularly deprecate endpoints to streamline platforms and reduce maintenance burden. The upside is faster progress; the downside is revalidation costs and the potential for subtle regressions in edge cases where teams tuned prompts to a particular model’s quirks.

How to Prepare and Practical Tips for Smooth Migration

Audit your prompts and custom GPTs now. Save system messages and few-shot examples, then test them on GPT-5.2 to check changes in tone, refusals, and step-by-step reasoning. If “friendliness” is critical for your brand voice or support flows, experiment with presets and temperature settings to recapture the 4o feel.

For developers and ops teams, run a small A/B evaluation on representative tasks: measure latency, token usage, and outcome quality. Keep an eye on moderation differences and safety filters, which can alter how models respond to borderline requests. If 4o’s behavior is mission-critical, plan for an API-based fallback while you refine prompts for the successor models.

The Bigger Picture: Consolidation Versus User Preference

OpenAI’s argument is that consolidation accelerates progress for the majority: fewer models, more resources, and a clearer path for improvements. Users who favored 4o’s conversational charm feel the human texture of the product is being standardized. Both positions can be true—modern models may be more capable on paper while still feeling different in practice.

The immediate impact is limited for most people, but the episode underscores a reality of AI-era software: models are not static. If you depend on them, design with change in mind—log outputs, keep prompt versions, and rehearse migrations. That preparation is the best hedge against the next retirement notice.

Gregory Zuckerman
ByGregory Zuckerman
Gregory Zuckerman is a veteran investigative journalist and financial writer with decades of experience covering global markets, investment strategies, and the business personalities shaping them. His writing blends deep reporting with narrative storytelling to uncover the hidden forces behind financial trends and innovations. Over the years, Gregory’s work has earned industry recognition for bringing clarity to complex financial topics, and he continues to focus on long-form journalism that explores hedge funds, private equity, and high-stakes investing.
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