Apple’s latest lineup answers the question buyers care about most: How much does the iPhone 17 cost? The headline is straightforward—the entry iPhone 17 holds at $799 in the U.S.—but the full story spans new configurations, a brand-new iPhone Air, and top-end tiers pushing firmly into premium territory.
iPhone 17 and iPhone Air: U.S. pricing
The standard iPhone 17 starts at $799 for 256GB of storage. If you want more space, the 512GB version lands at $999.
The new iPhone Air, a thinner, more durable addition that sits above the base model, starts at $999 for 256GB. It steps to $1,199 for 512GB and tops out at $1,399 for 1TB.
iPhone 17 Pro and Pro Max: U.S. pricing
iPhone 17 Pro pricing begins at $1,099 for 256GB, moves to $1,299 for 512GB, and reaches $1,499 for 1TB.
iPhone 17 Pro Max starts at $1,199 for 256GB. Storage tiers climb to $1,399 for 512GB, $1,599 for 1TB, and a high-capacity flagship at $1,999 for 2TB.
How the new prices fit in the lineup
Three quick takeaways: Apple maintains the $799 entry point; the iPhone Air creates a mid-tier bridge at $999; and the Pro Max now spans all the way to a $1,999 2TB option for users who live in RAW photos, 4K video, and local offline libraries.
Apple’s move to make 256GB the base across the board signals where usage is trending. Analysts at Counterpoint Research have noted a steady shift toward higher storage configurations as more people capture 4K video, keep larger app libraries, and use iPhones as primary cameras. IDC has likewise highlighted rising premium-segment demand, which pairs with Apple’s strategy of premium tiers that reward performance-focused buyers.
Storage advice: picking the right tier
For most people, 256GB is sufficient for photos, social apps, and a typical mix of streaming and offline downloads. If you shoot a lot of video—especially 4K—consider 512GB. Minutes of high-resolution footage can chew through several gigabytes, and pro features like ProRAW photos or advanced codecs only add to the appetite.
Creators who rely on on-device editing or keep large local music and video libraries will appreciate 1TB or 2TB. Beyond headroom, higher tiers help future-proof the phone as app sizes and camera capabilities continue to grow.
Real-world cost factors and deals
Sticker prices don’t include state and local sales tax, and carrier activation fees may apply if you buy through a network. AppleCare+ is optional but adds another line item to your total if you want accident coverage and expedited repairs.
Most U.S. buyers don’t pay the full price up front. Consumer Intelligence Research Partners has consistently found that a majority of iPhone purchases involve trade-ins and financing. Apple, major carriers, and big-box retailers typically offer bill credits or monthly installments that can turn a $799 phone into a roughly $30–$40 monthly payment over two or three years, before taxes and fees. As always, read the fine print—some offers require specific plans or keep you on the carrier for the full term to receive all credits.
If you’re upgrading, check trade-in values early. Apple’s own program is straightforward and transparent, while carriers may offer higher headline values tied to qualifying plans. Either way, a well-timed trade-in can meaningfully offset the jump from 256GB to 512GB, or from a standard iPhone 17 to the Air or Pro.
Bottom line: what you’ll pay
The iPhone 17 starts at $799 for 256GB, the iPhone Air begins at $999, the iPhone 17 Pro opens at $1,099, and the iPhone 17 Pro Max runs from $1,199 up to $1,999 with 2TB. If you want the best value without creeping past four figures, the base iPhone 17 remains the no-drama choice. If you prioritize a thinner build or more premium materials without going Pro, the Air fits neatly in the middle. And if you need the ultimate camera and headroom, the Pro Max’s upper tiers are built for you—priced accordingly.