Google is knocking 50% off the price of its AI Pro annual plan, along with a Nano Banana Pro and a suite of elite AI tools in one affordable package. The (major) catch: the discount is for new Google One subscribers only; what about people who have been subscribers for years?
The company has verified the offer through its official Gemini communications, and it is positioned as AI Pro being their most feature-packed consumer package yet.
If you’ve been on the fence about whole-assing Google’s AI ecosystem, this is the most clear-cut on-ramp yet — provided that you’re able to qualify.
What the 50% offer includes for new AI Pro customers
AI Pro bundles in Nano Banana Pro, the Deep Research tool, access to that higher-tier Gemini 3 Pro and then 2TB of Google One cloud storage. It also removes usage limits on products including NotebookLM and Jules, and opens up Google’s Flow automation tool for building repeatable AI workflows without extensive scripting.
- Nano Banana Pro
- Deep Research tool
- Access to higher-tier Gemini 3 Pro
- 2TB of Google One cloud storage
- Removed usage limits on NotebookLM and Jules
- Access to Google’s Flow automation tool for repeatable AI workflows
There are practical perks, too. Here in the US, AI-powered calling can field inbound calls for local businesses’ routine queries — anything from hours or availability to basic service details — freeing up teams to focus on higher-value tasks. Combine that with 2TB of space for large data sets and videos, as well as research archives, and the plan becomes a plausible hub for power users.
The catch and eligibility requirements for the deal
According to a Google spokesperson, the 50% off applies to new Google One customers on their first year of an annual AI Pro plan. Current Google One subscribers need not apply, even if they’ve never given AI Pro a spin. That limitation will be disappointing for its dedicated users, but it is not unlike how tech companies use new-customer promotions to get an initial user base and then limit free offers.
Availability is being rolled out by region. Company employees have highlighted markets such as Chile, the EU and the UK (though eligibility varies based on local storefront). If the offer doesn’t appear at checkout, the offer is disqualified based on your account or region.
How long the offer lasts and renewal pricing details
Google’s marketing materials state that the offer is available through the end of the year for its annual plan. Like nearly all limited-time tech deals, it’s subject to change with minimal notice. Potential buyers should check that the discount is applied in their cart and remember renewals will revert to the regular price.
What makes this bundle stand out versus competitors
The point of difference is the bundle of premium AI access and generous cloud storage. OpenAI, Microsoft and Anthropic have competing AI subscriptions that primarily revolve around model access and priority capacity but add only modest TB-scale storage coupled with tighter integration across productivity tools.
For researchers, students or small teams, Deep Research can shave hours off literature reviews, while NotebookLM’s expanded limits will allow for easier synthesis of long PDFs and transcripts. Jules can assist with structured tasks, and Flow transforms repeated prompts into a reusable automation. It’s a portfolio that benefits most from frequent and systematic engagement, as opposed to casual experimentation.
Who should consider this plan and who should skip it
If you’re new to Google One and the idea of having one subscription for advanced AI features as well as tons of storage is appealing, this is the lowest-risk way to try out Google’s stack at size.
Power users who often summarize documents, prototype code or compose multi-step research will derive the most value.
If you already subscribe to Google One, it probably won’t work for you. If so, consider whether AI Pro’s features are worth upgrading tiers later at full price. Also think about how it fits with other options — many professionals are tool mixers, coupling Google’s research and storage muscle with other models for creative or code-heavy work. Indeed, as McKinsey’s recent State of AI report highlights, more companies are also combining generative AI tools rather than simply relying on one or two standalone approaches as a result of this being a blended space.
Bottom line: the 50% off price tag makes AI Pro with Nano Banana Pro one of the year’s more tempting upgrades for first-timers. So long as you fulfill the new-subscriber stipulation and your area is live, be a little mindful before building your plan around that discount.
