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Understanding Verizon’s Loyalty and Valued Customer credits

Bill Thompson
Last updated: November 3, 2025 3:47 pm
By Bill Thompson
Knowledge Base
7 Min Read
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Verizon’s bill credits are not all created equal. There are two names that keep popping up in customer bills and support chats — the Loyalty Discount and the Valued Customer Discount — and they work very differently. Knowing which one applies to you, how to qualify, and what strings are attached could affect your monthly cost. Here’s a straightforward guide to both offerings, when they’re usually awarded, and what to look for when considering changing plans or upgrading devices.

How the Verizon Prepaid Loyalty Discount works and limits

The Loyalty Discount is an official perk of Verizon Prepaid lines. It’s a reward for your time on the network, not a result of hard negotiations. Three consecutive months of service make most eligible prepaid customers qualify for $5 off per month; nine months make it $10 off per month. Registration is under account settings in the Verizon app or website.

Table of Contents
  • How the Verizon Prepaid Loyalty Discount works and limits
  • What to know about Verizon’s Valued Customer Discount
  • Who qualifies and how to request a discount review
  • Key caveats, stacking rules, and plan-change implications
Verizon loyalty and valued customer credits on wireless bill savings

The catch is you can’t stack the prepaid Loyalty Discount with the $10 Autopay discount on those lines. The Loyalty credit doesn’t normally give you anything more if you already use Autopay for prepaid. Prepaid loyalty credits seem to stick around as long as you keep your plan and have the same payment method. Swapping devices generally won’t affect it, but some plan changes can — always check with a rep before moving up or down.

What to know about Verizon’s Valued Customer Discount

This is a targeted postpaid account bill credit that is in no way formalized; in practice, this is a loyalty or goodwill offer. It is not a published line-item plan benefit, and it cannot be promised. Numerous users have reported getting credits for amounts ranging about $5–20 per month or $3–15 on the account, frequently for a specific term like 3, 6, or 12 months, and sometimes per line rather than per account.

Why does this credit exist? Big carriers credit as much to keep customers as to sign them. In their filings and analyst comments, they refer to the difficult rivalry and low postpaid phone churn: occasionally below 1%, which carriers attempt to achieve. Companies have similarly remarked in forum and support dialogue clips to becoming eligible after the plans are reviewed, at partnership dissemination, or after clients consider changing.

While the prepaid loyalty reward cannot be assimilated with the postpaid Autopay and paperless billing credits, in most instances, Valued Customer Discounts function. On the other hand, the credit may vary or be terminated if the client modifies their plan, adds or deletes lines, or heaps fresh promos; it is optional, so the regulations are not consistent.

Verizon loyalty and valued customer credits highlighted on a mobile bill statement

Who qualifies and how to request a discount review

There are no objectively successful Valued Customer Discount applications. It is commonly suggested when a representative surveys the coverage information or retention. To qualify, commence a help chat or phone conversation and ask for a “plan optimization” or “account review” to reduce prices without forfeiting the advantages your home relies on.

Be specific about your priorities — are you planning to keep hotspot, international roaming, or premium data? And ask whether there are any “valued customer” or “loyalty” credits on the current plan you can retain. If you’re out of contract, on older plans, or dealing with lots of lines, you have additional leverage. I’ve learned that being polite and fact-based works better than pretending you have options. There’s never a guarantee. These credits appear to be targeted or testing, sometimes limited-time, and to use them, you might need to remain on a suggested plan. If offered, have the rep confirm the term length and ask for the exact credit name so you can look for it on the next bill.

Prepaid Loyalty Discount is the most predictable, smallest, and time-based — like $5 after three months, $10 after nine months. I think it’s best for those who don’t or can’t use the Autopay discount on prepaid. Valued Customer Discount is variable, discretionary, and often larger. I commonly heard of cases of up to $20 per month, sometimes per line, and often for fixed terms. This one can get you bigger short-term savings but is far from certain over the long haul. If you’re on postpaid and getting Autopay and paperless already, the Valued Customer Discount can stack to dramatically reduce your net cost. This is truer on multi-line accounts. For prepaid, the loyalty benefit only better if you hesitate to use manual payment and paper billing.

Key caveats, stacking rules, and plan-change implications

  • Credits disappear when you change plans. Before you make a move between plan families, ask whether your Valued Customer Discount will follow. Some reps can reapply or establish anew, but it’s not standard.
  • Discounts may be per line or per account. Check your bill description. If it’s per line, adding or removing a line can change the total credit.
  • Device financing typically doesn’t remove discounts, but new promotional bill credits sometimes can conflict with discretionary ones; always have a rep note the credit name and term in your account.
  • Taxes, surcharges, and device payments are separate. Even a strong discount won’t reduce regulatory fees or installments, so evaluate the full bill, not just the plan price.

If you’re on prepaid, the Loyalty Discount is straightforward but modest, and it usually loses to the Autopay savings. If you’re postpaid, the Valued Customer Discount can deliver bigger cuts, but it’s a targeted retention tool with no guarantees. With more than 140 million wireless subscribers, Verizon uses these levers to keep customers from switching. They’re well-documented. Your best move is simple: request an account review, confirm any credit’s name and duration, and get clarity on whether plan or device changes cancel it.

Bill Thompson
ByBill Thompson
Bill Thompson is a veteran technology columnist and digital culture analyst with decades of experience reporting on the intersection of media, society, and the internet. His commentary has been featured across major publications and global broadcasters. Known for exploring the social impact of digital transformation, Bill writes with a focus on ethics, innovation, and the future of information.
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