Roblox is rolling out a TikTok-style short-form video feed for gameplay clips alongside a slate of AI-powered creation tools, a payout boost for developers, and engine upgrades aimed at higher fidelity and lower cheating. The push is designed to tighten the loop between watching, creating, and playing on a platform that regularly reports more than 70 million daily active users and billions of engagement hours per quarter.
A native feed for bite-size game discovery
Called “Roblox Moments,” the new feed launches in beta for users 13 and up. Players can capture in-experience clips, trim to 30 seconds, add music, write a caption, and share to a scrollable feed where others react with emojis and jump directly into the experience featured in the video. All clips are moderated before posting, with reporting tools to flag anything inappropriate.
The strategy mirrors the attention mechanics that transformed music and shopping on short-video platforms: discovery happens in seconds, and conversion—here, joining a game—takes a single tap. For creators, that turns highlight moments into an acquisition funnel that doesn’t depend on external social networks. Roblox says it will also open APIs so studios can build their own in-experience discovery systems, like trending highlight reels, challenge compilations, or leaderboards spotlighting the best drifts in a racing game.
Crucially, the rollout is gradual to pressure-test moderation and age controls. That aligns with the company’s recent expansion of age estimation and its partnership with the International Age Rating Coalition, which works with bodies such as ESRB and PEGI to standardize age and content ratings across storefronts.
AI tools move from static assets to functional systems
Roblox is upgrading its generative pipeline so creators can generate fully functional objects—not just meshes. Early categories include vehicles and weapons. A prompt like “a sleek, futuristic red sports car” returns a drivable car with adjustable parameters; creators can then tweak handling, openable doors, or lighting, saving hours of scripting and rigging for small teams.
Voice technology is also getting a lift. Real-time voice chat translation will begin supporting English, Spanish, French, and German, enabling players to speak in their own language while teammates hear translated speech. For developers, new text-to-speech and speech-to-text APIs open up narrated quests, NPC banter, and voice commands—think an NPC guiding a tutorial with one of 10 customizable English voices, or a player saying “Fire!” to trigger a cannon.
Taken together, these tools point to a creator workflow that relies less on specialized animation or audio staff and more on iterative prompts and parameter tuning. That mirrors broader industry trends documented by groups like the IGDA and game engine makers, where AI assistance is increasingly used for prototyping and polish rather than final manual craft alone.
Developer earnings get a measurable bump
Roblox is raising its DevEx (Developer Exchange) rate, increasing cash-out value by 8.5% when converting earned Robux. One hundred thousand Robux will now yield $380 instead of $350. While the underlying economics vary by studio, that change can meaningfully affect mid-size teams with high engagement but modest monetization, and it arrives at a moment when many creators face rising user acquisition costs off-platform.
Combined with the new feed, the incentive structure nudges creators to package their best moments for rapid discovery, then monetize through in-experience items and passes. Expect to see more studios building clip-friendly mechanics—high-satisfaction events, stylish finishers, or photogenic vistas—that translate into shareable 10–30 second bursts.
Engine upgrades tackle fidelity and fair play
On the platform side, Roblox is rolling out “Server Authority,” a mode that shifts more sensitive simulation to trusted servers, reducing exploits while improving the realism of physics-driven interactions. This is especially relevant for competitive experiences where client-side tampering can distort outcomes.
Avatars are also set for a movement overhaul: more natural running, climbing, and vaulting, plus improved hand interactions like grasping items with individual fingers. Roblox says these upgrades will scale across devices—mobile, console, and PC—without extra creator work, an important promise given the fragmented hardware base of its audience.
Higher baseline fidelity widens the canvas for genres that benefit from nuanced motion and tactile interactions, such as parkour, competitive shooters, and social role-play. For players, that translates into fewer immersion breaks; for creators, fewer bespoke workarounds to achieve basic physicality.
What this means for Roblox’s ecosystem
The short-form feed gives Roblox a native discovery layer that can keep attention on-platform, while the AI stack lowers the barrier to shipping complex systems. Add a better cash-out rate and a sturdier engine, and the roadmap clearly targets creator retention as much as user growth.
If execution matches ambition—especially around moderation, translation accuracy, and anti-cheat enforcement—Roblox could compress the timeline from concept to hit experience. For an ecosystem already measured in billions of hours played, even small gains in conversion from clip to session could be significant.